Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Contentful to Storyblok
We are the Contentful to Storyblok migration experts
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Challenges with Contentful
Key pain points
Contentful is one of those platforms where the bill can catch you off guard. The free tier caps you at 25 content types and 100K API calls, and a single marketing site can blow past both without warning. The next step up is $300 a month, and enterprise pricing often lands in the $50K to $100K+ a year range.
Users on Reddit regularly flag the same thing: tier jumps are forced by hitting one limit, not by needing the bigger feature set. Content model caps alone can push you into a higher plan you don't otherwise need.
The other issue is that Contentful has strong opinions about how content should be modelled, and those opinions aren't always documented. Projects built without that knowledge tend to accumulate performance problems and awkward workarounds. Before writing Contentful off, speak to us, a lot of the pain we see is implementation, not platform.
Pricing climbs fast
Contentful isn't a cheap CMS. Once you pass the free tier's content type or API call limit, you're on the $300/month Lite plan, and enterprise pricing often starts at $50K+ a year.
Complex for non-technical users
Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.
Integration dependency
A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.
Limited native features
Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.
Learning curve for new teams
If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.
Requires careful management
Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
Benefits of Storyblok
Key advantages
If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms.
That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly.
Visual editing capabilities
Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop “guess and publish.”
Component-based approach
You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself.
Efficient content structuring
Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane.
Robust multi-language support
One CMS, many languages, zero chaos. Localise content without duplicate pages, messy exports, or spreadsheet archaeology.
Collaborative environment
Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache.
Highly customisable
If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around.
Common questions
Contentful to Storyblok migration FAQs
Answers to the most common questions about Contentful to Storyblok migration
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