Content-first build
Slingshot Bio
Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.

Content sites don't need an app framework. Astro renders your pages to plain HTML, hydrates only the components that need it, and leaves your Core Web Vitals alone.
Most content sites ship an application framework's worth of JavaScript to render pages that are, honestly, documents. Astro flips that default. Every page renders to plain HTML on the server, and JavaScript is opt-in per component: the search box hydrates, the ten paragraphs around it don't. Your visitors get pages that load instantly on hotel wifi, and your Core Web Vitals stop being a quarterly remediation project.
We build Astro sites the same way we build everything else: structured content first. Your pages come from Sanity, Contentful, or MDX collections in your own repository, so editors keep a real workflow and nothing about the frontend is welded to the content. When a page needs genuine interactivity, we drop in an island built with React, and the rest of the site stays static.
Astro is our recommendation when the site is overwhelmingly content: marketing sites, documentation, editorial publications, blogs that have outgrown their CMS's frontend. It is not our recommendation for logged-in products, dashboards, or sites where personalisation drives every page, because that's application territory and Next.js handles it better.
You shouldn't have to arbitrate a framework debate to buy a website. Next.js is our daily driver and Astro shares its content-first playbook, so we hold no framework loyalty and we'll tell you in the first call which one your requirements actually point to. Quite often the Astro answer is also the cheaper one to build and the cheaper one to run.
Astro is a web framework built for content-heavy sites: marketing pages, blogs, documentation, editorial publications. It renders everything to static HTML by default and only ships JavaScript for the components you explicitly mark as interactive. If most of your site is content and a handful of widgets, Astro is usually the right call. If your site is mostly application, it isn't.

AEO, GEO, or just SEO: the playbook is the same. Metadata, JSON-LD, sitemaps, and content negotiation, implemented on a production Next.js site.





11 SEO tips for Next.js and Sanity sites: image optimization, structured data, GROQ query efficiency, Vercel analytics, and bundle size reduction.



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Ready for a faster content site?
Tell us what you're publishing. A marketing site that's outgrown its builder, docs that need to load instantly, or a content platform where the app framework is doing nothing but slowing you down: we'll scope it in a 20-minute call and tell you whether Astro fits, including when the answer is Next.js instead.
Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.