Mario Testino

When we first inherited the Mario Testino project, they were in a position of crisis. Broken Vercel pipeline, 200% overages on Sanity and a botched migration with 160+ missing redirects.

We jumped straight in, to fight fires and get things up to scratch as fast as possible. We helped them to setup a company repo, reconnect severed connections and start tackling the Sanity overage issue.

After the first few weeks, we dropped overages completely, however, we weren't out of the woods yet. Because of deprecated dependencies that underpinned the project, we needed to refactor. We stripped out the excess code, simplified everything from editorial experience to unnecessary libraries and implemented Live Content API so edits weren't limited to "press publish and wait 5 mins to see content".

At the same time we worked on ensuring all the redirects were added correctly and validating crawlers could read the navigation items as well as the latest work from the homepage. We wanted the same ease of use for creators as for search engines, to optimise the probability of indexing the site.

Once the foundations were rock solid, mostly due to repurposing Turbo Start Sanity, we started work on two brand new sections of the website. Selected press, and MT world. The aforementioned was a catalogue of iconic pieces Mario Testino had shot throughout his career and MT world was a much more personal and fresh perspective on shoots throughout the years.