Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Talking trash about WordPress is therapy at this point. We've had to build it for years, and it's consistently awful. I guarantee that if you have used it for long enough, you've experienced a site-breaking PHP error or been locked out of your admin panel due to a faulty plugin. We know the world of horrors, and we regret adding to that 40% of the web. Yes, it really makes up 40% of the web.

When you power half the internet, the hackers notice. WordPress stays safe, but only if someone is constantly updating, patching, and watching it like a hawk, which, trust us, you don't want to.

If you want any new feature, install a new plugin. Before you know it, your site is held together by 27 plugins and a prayer that none of those plugins are removed from the market.

Themes, plugins, and core updates sometimes play nicely together, leading to surprise breakages and debugging sessions you didn’t plan for.

WordPress doesn’t run itself. You have to run backups, security patches, plugin conflicts, and random errors. Someone has to tuck it in at night.

WordPress sites need caching, CDN, and database optimization to stay fast, especially if you plan to scale.

You think you can do a lot with themes and plugins, but when it comes to custom experiences, it means custom dev work (or going headless entirely).
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.
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