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Insights & hot takes

Thoughts on content systems, frontend architecture, and the tools we use daily. Occasionally opinionated.


Latest articles

A tired Victorian cat in a dressing gown rubbing its forehead at a candlelit writing desk, surrounded by crumpled papers reading AEO, GEO and SEO
16 min read

Next.js AEO/GEO/SEO whatever you want to call it: guide

AEO, GEO, or just SEO: the playbook is the same. Metadata, JSON-LD, sitemaps, and content negotiation, implemented on a production Next.js site.

Jono Alford
Sne Tripathi
Hrithik Prasad
Tope Akintola
Jono, Sne, Hrithik, and Tope
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A smug Victorian cat in a waistcoat and cravat stands in front of an iron conveyor belt feeding crumpled papers into a glowing furnace
15 min read

Content automation without the slop

Content automation earns its bad name when a model makes decisions that should be rules. Here's where we draw the line, built on the Vercel AI SDK.

Jono Alford
Jono
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A Victorian Maine Coon cat in an ornate waistcoat handing out a wax-sealed paper scroll to brass mechanical automatons
3 min read

Install our agency into your agent

Five of our internal skills are now open SKILL.md files, discoverable at /.well-known/agent-skills/index.json. What they do and why we gave them away.

Jono Alford
Hrithik Prasad
Aayush Bharti
Sameer Singh
Jono, Hrithik, Aayush, and Sameer
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A Victorian tortoiseshell cat quartermaster ticking off a pre-launch checklist with a quill beside packed crates
12 min read

CMS migration checklist: the pre-launch essentials

The CMS migration checklist and pre-launch plan we run on every replatform: redirects, sitemaps, JSON-LD parity, OG images, baselines and 30-day post-launch monitoring.

Jono Alford
Jono
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A Victorian cat in a dimly-lit study, surrounded by parchment scrolls and metadata tags, peering through a magnifying glass at a sitemap
23 min read

AEO/SEO best practices for Sanity: the Roboto default

How we structure AEO and SEO on every Sanity build. Fallbacks, JSON-LD, sitemaps, content negotiation, llms.txt, accessibility, and the feedback loop that catches drift.

Jono Alford
Hrithik Prasad
Sne Tripathi
Tope Akintola
Jono, Hrithik, Sne, and Tope
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A Victorian cat in surgical scrubs laughing wildly, looking menacing: the chaotic security villain who just found vulnerabilities in your codebase
17 min read

Our DeepSec audit and the future of infosec agents

We pointed Vercel's DeepSec at our own site. Real timings, real token burn, real findings, and why agentic infosec is about to feel normal.

Jono Alford
Hrithik Prasad
Aayush Bharti
Sameer Singh
Jono, Hrithik, Aayush, and Sameer
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A Victorian cat designer at an easel, painting tiny page builder block thumbnails by lamplight
24 min read

Automate Sanity page builder thumbnails with Claude Code

Generate Sanity insertMenu thumbnails automatically with a Claude Code skill. Five to seven minutes per project, no Figma, no manual screenshotting.

Sne Tripathi
Tope Akintola
Sne and Tope
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A Victorian cat gallery curator wearing a monocle and velvet coat, standing in a grand portrait hall filled with framed paintings of different cats
21 min read

Ode to cats

Every blog post on this site has a Victorian cat hero image generated by AI. Here's every single one, in full colour, from the earliest originals to today.

Jono Alford
Sne Tripathi
Hrithik Prasad
Aayush Bharti
Jono, Sne, Hrithik, and Aayush
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A Victorian cat shopkeeper behind an ornate counter with a headless mannequin in the background
21 min read

Shopify headless: should you actually build one?

Headless Shopify sounds great until you see the bill. We break down when it makes sense, when it doesn't, and what it actually costs across vanilla Shopify, custom themes, Hydrogen, and Next.js builds.

Jono Alford
Sne Tripathi
Jono and Sne
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