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Insights & hot takes

Thoughts on content systems, frontend architecture, and the tools we use daily. Occasionally opinionated.


Latest articles

A Victorian tabby cat in a tweed waistcoat and pince-nez at an oak desk, inspecting three headless tailor's mannequins in fine suits through a magnifying glass
13 min read•

The best headless CMS agencies in 2026, by what you need

Seven headless CMS agencies compared by fit, with sourced budget ranges and how to choose one. We're on the list, and we say so up front.

Jono Alford
Jono
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Monochrome halftone painting of a cat in a Victorian frock coat and monocle weighing two leather-bound ledgers on a brass balance scale at a writing desk
17 min read•

Contentful vs Sanity: which one for a marketing site

A dated Sanity vs Contentful comparison for US marketing teams: content modeling, editors, queries, preview, locales, pricing, limits, and when each wins.

Jono Alford
Sne Tripathi
Jono and Sne
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A Russian Blue cat in a Victorian frock coat and cravat stares wide-eyed and innocent with its paws clasped, while the timber-framed houses of 17th-century London burn behind it
12 min read•

PHP2Shell is why we'd avoid WordPress and build headless on Next.js

PHP2Shell is a 9.2-rated PHP flaw, and WordPress runs on PHP. Why we'd pick a headless CMS on Next.js, and what to patch this week.

Jono Alford
Jono
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A Tonkinese cat as a Victorian bank vault keeper, one paw on the wheel of a great iron strongroom door, a ring of brass keys at its waistcoat and a ledger stamped CACHED on a lectern
21 min read•

Next.js 16.4 for dummies

Cache Components go recommended, ensureStatic locks routes static, and next upgrade --agent hands the bump to your agent. We upgraded the day it dropped.

Jono Alford
Sne Tripathi
Hrithik Prasad
Aayush Bharti
Jono, Sne, Hrithik, and Aayush
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A chunky ginger tabby cat as a Victorian cook, writing a recipe card with a quill beside labelled jars of flour, sugar and oats, with the stove behind it still cold
15 min read•

Effect for dummies

A plain-English intro to Effect, the TypeScript library, with small examples for typed errors, retries, timeouts and dependency injection.

Hrithik Prasad
Jono Alford
Sne Tripathi
Hrithik, Jono, and Sne
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An orange tabby in Victorian dress at a counting-house desk, inspecting a long unrolled ledger of figures through a brass magnifying glass
9 min read•

Sanity Log Analyzer: see where you're blowing your usage

We built a free CLI that turns Sanity's request log export into a report of where your bandwidth goes. Here's what it found on our own starter.

Sne Tripathi
Hrithik Prasad
Jono Alford
Chibuike Maduabuchi
Sne, Hrithik, Jono, and Chibuike
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A baffled Victorian Ragdoll cat in a waistcoat and pince-nez standing in a records room, one paw raised, staring up at wooden shelves overflowing with ledgers and loose papers spilling onto the floor
9 min read•

I guess we're building knowledge bases now

Sanity shipped Knowledge Bases in Context this month. What a build actually does, the five objections we get on calls, and where a compiled index won't help you.

Jono Alford
Sne Tripathi
Tope Akintola
Aayush Bharti
Jono, Sne, Tope, and Aayush
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A Ragdoll cat as a Victorian cinema projectionist, running a brass magic lantern with film reels stacked on the desk
11 min read•

Mux + Sanity: do you really need a DAM?

Every enterprise headless build hits the DAM question eventually. What Sanity's Media Library and Mux already cover, what a DAM really costs in 2026, and the one case where a dedicated DAM still earns its keep.

Jono Alford
Hrithik Prasad
Aayush Bharti
Sne Tripathi
Jono, Hrithik, Aayush, and Sne
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A Scottish Fold as a Victorian portrait painter, standing before three easels holding the same painting on a landscape, a square, and a portrait canvas
13 min read•

Never "design" an OG again

How to render 1200x630, 1080x1080, and 1080x1350 social images from one next/og template in turbo-start-sanity, with real render timings.

Jono Alford
Tope Akintola
Jono and Tope
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