AI-native Sanity studios, built by Sanity's preferred partner

Sanity is a headless, API-first content platform. Editors work in Sanity Studio (a customisable React-based editor that runs in the browser), and content is stored in Content Lake and delivered through GROQ, GraphQL or the Live Content API to whatever frontend you're building. The Studio is fully open source, so the parts that don't quite fit your team can be extended or replaced. That's where most of our work happens.

Sanity has a generous free tier, then Growth, Premium and Enterprise plans that scale on users, datasets, API requests, scheduled publishing and Live Content API usage. Most mid-market teams land on Growth or Premium; Enterprise adds SSO, custom roles and an SLA.

The honest answer most agencies skip: budget for the implementation and content-modelling work too. The Sanity licence is usually a small fraction of total cost in year one, and a well-modelled studio earns that fee back inside the first few campaigns.

If your team is mostly publishing blog posts on a single website and you're happy with WYSIWYG editing, WordPress is fine. If you're publishing structured content into multiple channels (a website, a mobile app, an in-store screen), or your editors keep hitting WordPress's limits with custom fields and ACF workarounds, Sanity is the right move.

We run WordPress-to-Sanity migrations regularly: we map every legacy URL, preserve SEO equity with 301s, redesign the content model around how editors actually work, and train the team before cutover so they're ready to publish on launch day.

Strapi is self-hosted and open source; Sanity is hosted with a much more polished editor and a real-time Content Lake. Strapi makes sense if data residency or self-hosting is non-negotiable and you have the DevOps budget to run it. Sanity makes sense for almost everyone else. The editor, the live preview, the Presentation tool and scheduled publishing are years ahead, and you don't pay for the infrastructure to keep them running. We've migrated teams in both directions and Sanity wins on editorial velocity in most scenarios.

Sanity Studio (the editor) is open source and runs anywhere you deploy a Next.js or Vite app: Vercel, your own infrastructure, behind a VPN. The Content Lake (the database) is Sanity-hosted and not available as a self-hosted product. For teams with strict data residency requirements, Sanity offers regional hosting and Enterprise data-handling agreements; we'll walk you through the options on a scoping call.

Next.js, almost always. The App Router, server components and streaming model fit Sanity's GROQ-on-the-server pattern perfectly, and Vercel's caching primitives make revalidateTag invalidations from Sanity webhooks trivial.

For brochure sites with no interactive logic we'll sometimes recommend Astro instead, but nine out of ten production builds end up on Next.js, which is why Turbo Start Sanity is a Next.js + Sanity starter.

Almost never. Every time we've inherited a "painful" Sanity studio, the schema turned out to be the problem: references modelled as strings, page builders without thumbnails, validation rules nobody ever wrote.

A good Sanity studio is built around how editors actually work, and most agencies skip that step. If you've got a Sanity build that's making editors miserable, we'll happily audit it and tell you honestly whether to fix it, rebuild the schema, or migrate to something else.