Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
The best Sanity CMS agency
With Sanity, you get an unbeatable combination of performance, scalability, and granular content editing. We deliver cutting-edge development to accelerate your content velocity and smash core metrics.
Companies of all sizes trust Roboto Studio
Why Roboto Studio?
Agency partners & community ambassadors
We're veterans in Sanity Development, working on improving education around structured content, pioneering some of the best practices in Sanity Studio, and improving the overall JAMstack experience for clients worldwide.
Most recently, we're over the moon to announce that our founder Jono, has just become part of the first cohort of community ambassadors. On top of this, we're also launching an enterprise accelerator which aims to work in lockstep with your developers to bring the very best that Sanity has to offer.
Agency partners
Agency partners & community ambassadors
We're veterans in Sanity Development, working on improving education around structured content, pioneering some of the best practices in Sanity Studio, and improving the overall JAMstack experience for clients worldwide.
Most recently, we're over the moon to announce that our founder Jono, has just become part of the first cohort of community ambassadors. On top of this, we're also launching an enterprise accelerator which aims to work in lockstep with your developers to bring the very best that Sanity has to offer.
Real time collaboration
Yes, you read that right, real-time editing. What makes this even more incredible is that if you're writing an article, your teammate can 'tag-in' and start collecting and populating citations on the same text editor. Never has there been a faster flow to get your content out there.
Live preview block building
Ever wondered what your site looked like and wanted to take a sneak peek? Well, we've got that covered. How about a static site that allows you a 1:1 real-time update where you literally see your text typing out the second you add it to a text editor? See how your campaigns look long before they're live.
Meta tags, structured content
Long-gone are the days of expecting your website to rank with just a decently keyworded meta title. You've got to really focus on granularity and make Google's life as easy as possible with Structured Content to ensure your data surfaces on the first page. Automate schema construction, and get a best-in-class SEO experience with Sanity CMS.
Better media management
With a lightning-fast media library, best-in-class tooling support for your favourite platforms like Cloudinary, Mux and Wistia. Find out how we can build first-class support of all your favourite media managers to make things a little more "drag-and-drop".
Automated social sharing
Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.
Automated image generation
A picture is worth a thousand words, so let's help you make it shine at every aspect ratio. Ensure your subject looks the business. Whether you're plastering them on a tiny author profile picture or the size of a billboard, it'll be framed perfectly.
My best experience with a consulting company. The results were delivered faster than expected and with top quality. Jono ensured I understood the process and suggested a great approach. Both execution and communication were flawless.
Eric Yang
CEO at Topaz Labs
Burning questions
Thinking about building with Sanity?
You probably have a host of questions. Let's answer some of them
I have a big team, does it still work?
One word: Multiplayer. If you've ever used Google Docs, you know the quantum shift away from saving files with one-final-version-v2-a-final.docx
Sanity does the same thing with content management. You can work with a team-member in real time, you can share a preview to a shareholder. Hell, you can even create an FAQ page, where your team mate, quickly rattles out in real-time 10 questions, while you work on the meta title. Pretty neat right?
What are the benefits of using Sanity CMS?
Sanity CMS offers a range of benefits that make it a popular choice for content management, including:
- Customizable schema: You can easily define custom schemas to fit your specific content needs, making it easy to organize and structure your content in a way that makes sense for your business.
- Real-time collaboration: Multiple users can work on the same document simultaneously, reducing the need for back-and-forth communication and streamlining the content creation process.
- Easy integrations: Sanity provides a range of plugins and integrations that allow you to enhance your content editing experience and improve workflow efficiency.
Don't use Sanity we've had *** issues with it
I'll start with a little anecdote about a genuine concern from our client. They presented this Reddit post . With a title like "Sanity.io sucks?", it's obviously worrying that you might soon be spending tens of thousands on technology like that.
When you actually look at the content further, you'll notice two things:
- Knut (the developer relations advocate) jumped straight in to ask questions
- The first response: "So - I am working on a marketing website, as mentioned. And I am inheriting agency work."
We've all heard horror stories of different CMS systems, but the real horror story is around agency education and the "churn and burn" model.
Every time we have inherited a website that has been a "pain to work with", it's almost always due to how a developer has implemented a content management system. Time needs to be spent looking at how a client will use the editor, and how best to optimise for content velocity.
So our best tip whenever you read something like this is to ensure you're picking the right agency, as it's more than likely not the tool at fault.
What framework would you use with Sanity?
This is a pretty easy one actually, we recommend Next.js. Why? Because of the sheer support for React.
It's backed by one of the biggest players in the entire industry Vercel, and it's even got some of the Google developers actively contributing to the codebase. Usually most websites are built as a means to an end, of having traffic come to you to purchase/get in touch. So having somebody like Google add Next.js specific improvements within lighthouse is a good indicator to how closely wedded they are.
What makes Sanity the right choice?
We've used a range of different headless content management systems, and guess what is the weak link in the chain... Yep, you've guessed it.
That is, until we started using Sanity. There's so much flexibility and extensibility that we've not come across a task we weren't able to handle.
- Want to import your Shopify products? ✅
- Want to validate a location is within the US? ✅
- Want to integrate a form-builder? ✅
- Want seamless internationalisation? ✅
I think you get the point, it suddenly takes away the "if it's possible" and strictly focus on "how can we achieve".
Still scrolling?
Reasons to use Sanity?
That's great. We've still got your attention. Let's go through some reasons to use Sanity. Because we don't want to take up your whole day, let's hit all the important ones.
Live Content API
Press the button, make your content live
This might sound standard, but hitting a button and making your content live isn't typical among high-performing websites. This is because static websites typically perform faster, and pushing content live typically requires a build step between them.
That being said, the Live Content API, is exactly what you would expect, and then some. It's a way of hitting a button and populating your website with live content, but more specifically, without a refresh.
That means, in real-time, you would see landing pages come to life, e-commerce products magically come back in stock, all without hitting that pesky refresh button. Yes, really.
Presentation
Basically, a live preview but better
What is the point of having near-instantaneous publishing times if you do not pair that with a first-rate live preview? You can probably guess what Sanity's Presentation is.
It's a combination of on-rails design, using page builder blocks that fit together flawlessly, alongside being able to preview something long before it goes live.
On top of that, if you've ever had to work with a large number of pages, you'll know how difficult it is to track down individual pages in your headless CMS. Well, now all you need to do is click. Watch the video, you'll get the idea.
Page builder
Thumbnails, custom fields, previews
Building pages shouldn't be a hassle. Why can't you just pick a set of page blocks, drag and drop them, and boom, that should be enough? Well, we've inherited enough websites to know this isn't everybody's first experience of "the headless CMS experience".
That's why we want to stress how nice a page builder feels when set up correctly. We actually built the page you're reading with a page builder, and that was effortless. I know what the next question is: for an idea of how many blocks you would need, Roboto Studio's own website was built with less than 20 in its entirety.
Desk structure
A filing cabinet for content
If you've ever opened a filing cabinet before, you know how difficult it is to keep track of hundreds of sheets of paper. A website isn't any different if you don't organise it well. That's why we take time, effort and a lot of experimentation within our open-source projects to ensure you only get the best experience. Navigating documents should be easy.
Media optimisation
Never open Photoshop again
Sanity optimises your media for you. You can select a hotspot, a little ring selector on top of the image, to ensure your subject is never out of focus. This means rather than burning through time opening optimisation tools, and Photoshop to tweak things, your images and videos should look razor sharp and highly optimised on every screen resolution. Even that old Nokia your Grandma carries around.
Inspect tool
Want to know if we're worth our salt? We've built what we think to be the best possible editorial experience with Sanity, Next.js & Vercel. We call it Turbo Start Sanity, and we think you'll like it very much.
From the blog
The state of headless CMS
What a modern CMS needs to deliver in 2026: agentic editorial experiences, real-time preview, intelligent cache invalidation, and native AI. Read the post
Get better at using Sanity Studio
Practical tips for non-technical editors: AI Assist, live preview, scheduling, media library, and drag-and-drop blocks. Read the post
The only Sanity page-builder guide you'll ever need
How to build great Sanity page builders with array groups, thumbnails, and proper preview setup. Read the post
Sanity CMS pricing: which plan is right for you?
Breakdown of Free, Growth, and Enterprise tiers, what each includes and who each plan suits. Read the post
Choosing the right Sanity CMS agency
How to evaluate agencies, what questions to ask, and what red flags to watch for before signing. Read the post
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