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View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Dato CMS to Contentful
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Key pain points
DatoCMS gives all the vibes of Prismic, but is somehow less flexible. It can feel like a glorified drag-and-drop schema builder. The moment you want to do anything mildly custom, the walls start closing in. And yes, the pricing stings. It scales fast, which is great for Dato, not so great for anyone trying to run a startup without selling a kidney.
The ecosystem is small, the extensions are thin, and deeper customisation often turns into “well, I guess we’re building that ourselves.” There’s no real visual editor, no guardrails for inactive billing, and once your project grows, you quickly realise drag-and-drop doesn’t magically give you validation or extensibility. If you need something genuinely custom or long-term scalable, there are better choices. Just contact us before you start one of the most expensive journeys.

Limited customisation options
DatoCMS hits a ceiling fast if you need deeply custom logic. The drag-and-drop model is convenient, but it doesn’t give you the freedom a code-first setup would.

Pricing based on traffic
Costs scale with usage, which can get painful quickly for growing sites. Traffic spikes = surprise bills.

Steeper learning curve
While the UI is simple, the API-driven side demands more technical understanding. Non-developers may struggle once things get complex.

Need for additional plugins
Out-of-the-box features only go so far. More advanced workflows often require plugins or custom development to bridge gaps.

Limited feature set scalability
Great for small–mid projects, but larger, more demanding setups can outgrow what DatoCMS offers out of the box.

Potential integration issues
Certain frameworks and tools need careful configuration, and edge cases appear more often than you’d expect in more mature CMS ecosystems.
Key advantages
Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist.
It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on.
If your team has the budget and the developer resources to model content properly, it's a solid pick.

API-first design
Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.

Developer-friendly flexibility
Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.

User-friendly interface
Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.

Extensive integration capabilities
Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.

Scales under traffic
Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes.

Cloud-based architecture
You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.
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