Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Get confidently building Sanity & Next.js in a week flat. We work alongside your team to pass on as much knowledge as possible in 5 days flat. We utilise AI, Turbo Start Sanity, and a huge collection of our own code to ensure you're on your way in record time.
If you're willing to put the work in and you have a team of 2+ developers, this will provide you with the best possible bang for your buck, and help you to ultimately keep our knowledge in-house.
Because the sessions are rapid-fire, we need you to be set up to leverage the most out of our time.
We advise you to bring this along:
This will help us fly through all the requests you might have an ultimately allow us to create the structural foundation of your website.
Agency partners
We've created a lot of educational content and open-sourced our opinionated best practices with Turbo Start Sanity. Have a look through it, and if you find improvements, get in touch.
Real time collaboration
Yes, you read that right, real-time editing. What makes this even more incredible is that if you're writing an article, your teammate can 'tag-in' and start collecting and populating citations on the same text editor. Never has there been a faster flow to get your content out there.
Sanity Presentation
Have you ever wondered what your site looked like and wanted to take a sneak peek? Well, there's one better than that. With Sanity presentation, you can see real-time updates and have an intuitive side-by-side display to make changes on the fly
Meta tags, structured content
Long gone are the days of expecting your website to rank with just a decently keyworded meta title. You've got to really focus on granularity and make Google's life as easy as possible with Structured Content to ensure your data surfaces on the first page. Automate schema construction and get a best-in-class SEO experience with Sanity CMS.
Better media management
With a lightning-fast media library, best-in-class tooling support for your favourite platforms like Cloudinary, Mux and Wistia. Find out how we can build first-class support of all your favourite media managers to make things a little more "drag-and-drop"
Live Content API
Instantaneous updates as fast as you can click a button. Skip the build step and deliver content to your clients without having to refresh the page. Trust us, this is the sleeper hit people aren't talking about enough.
Automated image generation
A picture is worth a thousand words, so let's help you make it shine at every aspect ratio. Ensure your subject looks the business. Whether you're plastering them on a tiny author profile picture or the size of a billboard, it'll be framed perfectly.
Jono and his team are absolute rockstars. They blend technical savvy with practical business sense. They are in lock-step with our website goals and have really made our website come to life. Not just a web dev team, they are trusted advisors and truly aligned with our team.
Growth Leader at Tray.ai
One word: Multiplayer. If you've ever used Google Docs, you know the quantum shift away from saving files with one-final-version-v2-a-final.docx
Sanity does the same thing with content management. You can work with a team-member in real time, you can share a preview to a shareholder. Hell, you can even create an FAQ page, where your team mate, quickly rattles out in real-time 10 questions, while you work on the meta title. Pretty neat right?
Sanity CMS offers a range of benefits that make it a popular choice for content management, including:
I'll start with a little anecdote about a genuine concern from our client. They presented this Reddit post . With a title like "Sanity.io sucks?", it's obviously worrying that you might soon be spending tens of thousands on technology like that.
When you actually look at the content further, you'll notice two things:
We've all heard horror stories of different CMS systems, but the real horror story is around agency education and the "churn and burn" model.
Every time we have inherited a website that has been a "pain to work with", it's almost always due to how a developer has implemented a content management system. Time needs to be spent looking at how a client will use the editor, and how best to optimise for content velocity.
So our best tip whenever you read something like this is to ensure you're picking the right agency, as it's more than likely not the tool at fault.
This is a pretty easy one actually, we recommend Next.js. Why? Because of the sheer support for React.
It's backed by one of the biggest players in the entire industry Vercel, and it's even got some of the Google developers actively contributing to the codebase. Usually most websites are built as a means to an end, of having traffic come to you to purchase/get in touch. So having somebody like Google add Next.js specific improvements within lighthouse is a good indicator to how closely wedded they are.
We've used a range of different headless content management systems, and guess what is the weak link in the chain... Yep, you've guessed it.
That is, until we started using Sanity. There's so much flexibility and extensibility that we've not come across a task we weren't able to handle.
I think you get the point, it suddenly takes away the "if it's possible" and strictly focus on "how can we achieve".
Inspect tool
If you're still looking for more proof we're worth our salt, then we have just the tool for you.
Check out our Turbo Start Sanity project. Snoop through a couple of the files. The whole thing is built with generated Types, intelligent, opinionation, and all the bleeding-edge bells and whistles you can imagine.
Fill out the form below and we'll get back to you
Functional, beautiful, websites that you actually want to edit
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