Contentful development agency

Contentful is an API-first headless CMS. Content lives in the cloud as structured entries, and any frontend (a Next.js site, a mobile app, a digital sign) pulls it in via REST or GraphQL. The trade-off versus a traditional CMS is more upfront content modelling in exchange for far more flexibility on how and where you publish.

Yes. Contentful was one of the original headless CMSes and is fully decoupled from any frontend. You model content in Contentful, then deliver it through REST or GraphQL APIs to whatever you're building.

Contentful publishes its pricing openly: a free tier for small teams, then Lite, Premium and Enterprise plans priced by users, content types, locales and API call volume. Most mid-market teams land on Premium; enterprise plans add SLAs, SSO and custom roles. The honest answer most agencies don't give you: budget for the implementation and content-modelling work too, because the licence is usually a small fraction of total cost in year one.

Most pricing surprises in Contentful trace back to a content model that grew without a plan. Every new editorial idea gets its own content type, locales multiply, and suddenly you're bumping the tier ceiling. We scope content types deliberately on day one, reusing fields and leaning on references where they belong, so you keep room to grow inside the plan you already pay for.

When content needs to nest six or seven layers deep, or when editors expect a universal block library reused across many page types, Contentful starts to fight you. In those cases we'll usually recommend Sanity, which handles nested structures and reusable blocks more gracefully. We'd rather lose a project at the proposal stage than watch you fight your CMS on every new page type. Picking the wrong tool is a much more expensive mistake than picking a different agency.

Contentful's reference system is powerful and easy to misuse. A naive page builder ends up with shared blocks referenced across dozens of pages, so a single edit silently changes content everywhere it appears. We design page builders with clear separation between reusable components and page-scoped content, then add editorial conventions and roles so contributors always know which edits are global. The architecture is what makes the difference between a flexible system and a quiet bug factory.

Yes, localisation is one of Contentful's strongest areas. You define locales centrally, then translate per-field with fallbacks and per-locale publishing. We've shipped Contentful into multi-language storefronts and editorial sites where the same content team manages a dozen markets without each one diverging into its own bespoke build.

Yes, we run these migrations regularly. We map your existing content, design the new content model, preserve URLs and SEO equity with 301s, and migrate editors as carefully as we migrate data. HubSpot CMS and WordPress are our most common sources.

For the source CMS, we usually need an admin or export-level role so we can pull every entry, asset, taxonomy and redirect. Read-only API access works for most platforms, though WordPress migrations occasionally need database or filesystem access for complex post types. On the Contentful side, an Owner or Admin role on the space is enough for us to create the content model, run the migration scripts and configure roles. We can scope the access tightly and tear it down the day we hand over.

Both are valid, and the right answer depends on what your editors actually need. A single rich-text body is simpler to migrate and edit, though it limits what you can do with embedded components, experiments inside an article, or analytics on individual sections. Splitting the body into multiple typed blocks (hero, rich text, quote, CTA, and so on) gives editors and marketers far more flexibility, but takes more migration logic to map old HTML cleanly. For article templates that need to keep evolving, the block approach almost always wins out.

Yes, this is one of the most common reasons teams bring us in. Contentful sites tend to regress in search when the frontend is slow, when landing pages are stitched together from references that bloat the rendered HTML, or when metadata and structured data weren't part of the original content model. We audit the build, fix the underlying causes, and rebuild the content model, frontend performance and schema markup without forcing a re-platform.

Yes. Contentful supports A/B testing and audience-targeted content variants natively, and we wire up the editorial workflow, the analytics tagging and the guardrails so your marketing team can run experiments without an engineering ticket per test.