Brand design that survives contact with the build

Identity design (logo, typography, colour), a design system that encodes it as reusable components and tokens, the assets a launch actually needs (social, OG images, pitch templates), and motion principles for how the brand behaves on screen. The deliverable is a working system, with the traditional brand guidelines generated from it rather than the other way round.

Because the most common way a brand dies is translation. An agency hands over a beautiful PDF, a developer approximates it in CSS, and soon the website, the deck, and the product all disagree. When the same studio designs the identity and builds the site, the brand ships as design tokens and components, so what you approved is what renders.

Usually not, and we'll say so. Most teams need a refresh: keep the recognisable core, fix the typography, systematise the colour, and build the component library that makes the brand consistent everywhere. A full rebrand is for genuine repositioning. We'll tell you which one you're actually shopping for in the first call.

Figma libraries wired with variables, design tokens your developers consume directly, a component library if we're building the site too, brand guidelines as a living document, and the launch asset kit. Everything is versioned and editable, so the system keeps working after we step away.

Yes. A lot of our brand work starts from an identity that's fine but has never been systematised: the logo is good, everything else is improvised per project. We audit what exists, keep what works, and encode it into a system your team and your website can apply consistently.

Naturally, and it's the pairing we recommend. Brand runs a few weeks ahead of the build: identity decisions land as tokens, tokens land in components, and the site becomes the first full expression of the brand instead of an approximation of it. One team, no translation loss, one timeline. See how we build on Sanity and Next.js.

A systematisation of an existing identity typically runs three to four weeks. A new identity with a full design system typically runs six to eight, scoped per engagement. Paired with a website build, the brand work fronts the timeline so development never waits on design decisions.