Sanity & Next.js agency for e-commerce

Template storefronts flatten brands that trade on look and provenance. We build headless Shopify storefronts with Sanity and Next.js, so merchandising and editorial content live in one system and the front end is designed around the catalogue.

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Case studies

Jamb

We rebuilt Jamb on Sanity and Next.js, merging two legacy PHP sites into one calm catalogue without losing the SEO equity their antique and reproduction collections had built up.

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Jamb mantelpiece with gilded mirror, hanging lantern, and antiques

Hungry Pumpkin

E-commerce optimization for Hungry Pumpkin: one-click checkouts, inventory management, and WordPress training so their team can manage products themselves.

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The Hungry Pumpkin e-commerce store with one-click checkout

A Victorian cat shopkeeper behind an ornate counter with a headless mannequin in the background

21 min read•March 27, 2026

Headless Shopify: what it costs and when it's worth it

Headless Shopify sounds great until you see the bill. We break down when it makes sense, when it doesn't, and what it actually costs across vanilla Shopify, custom themes, Hydrogen, and Next.js builds.

Jono and Sne

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A Chartreux stonemason in a work apron kneeling to set one plain granite foundation stone, while four brass mechanical inspectors lean in to examine the same stone through different lenses

18 min read•July 16, 2026

Build it right once

The AI shift didn't replace SEO. It raised the bar. Here's what moves the needle across search, AI answers, speed, and accessibility, and what's noise.

Hrithik, Jono, and Sne

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A Himalayan cat as a Victorian telegraph operator, paw on a brass telegraph key beneath pneumatic message tubes and a departure board reading INSTANT

18 min read•July 16, 2026

Next.js 16.3 (preview) for dummies

Instant navigations explained in plain English, plus our upgrade to the 16.3 preview, the cache components PR we parked, and the 341KB we cut instead.