Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
Headless CMS
Headless CMS unlocks the freedom to deliver content anywhere: websites, apps or eCommerce. We help you break free from outdated platforms and build flexible, fast, scalable, and future-ready content systems.
We know what you are searching for
Headless CMS? We build the best
Custom CMS architecture for teams who need performance, scalability, and total frontend freedom.
What is a headless CMS?
Content decoupled. Performance unlocked.
A headless CMS is a content management system that separates the backend from the frontend.
Instead of tying your content to a fixed template or frontend theme, headless systems deliver content via APIs, so it can be used anywhere. This decoupled architecture gives teams true flexibility: developers can build with modern frameworks like Next.js and content editors can manage structured content in a user-friendly interface like Sanity.
Omnichannel-ready
Manage one source of truth for content—deploy it to any device, in any format. Your content works seamlessly across web, mobile, IoT devices, and future platforms you haven't even thought of yet.
Frontend freedom
Developers choose the best tech stack without CMS limitations. Build lightning-fast sites with Next.js without being locked into outdated templating systems.
Performance-first architecture
Pair with Jamstack and CDNs for lightning-fast load times and Core Web Vitals compliance. We've seen 60-80% performance improvements in client migrations from traditional CMSs.
Structured content modelling
Define exactly what your content should look like—scalable, flexible, and clean. No more wrestling with WYSIWYG editors or fighting with inflexible content structures.
Stronger security
Decoupled systems mean fewer plugins and reduced attack surface. Your content API operates separately from your presentation layer, minimizing security vulnerabilities and potential breach points.
Enhanced scalibility
Easier scaling with separated concerns. Your content API can handle traffic spikes while your presentation layer stays fast and reliable, allowing independent optimization of each system component.
Headless vs Traditional CMS
Contrasts and features
The fundamental difference comes down to freedom and future-proofing. Traditional CMSs lock you into their templating systems, forcing compromises between design ambition and technical reality. Headless CMSs give developers complete control over the frontend experience while providing content teams with powerful, structured editing tools. This separation means faster sites, unlimited design possibilities, and the ability to publish content anywhere.
Our CMS Frameworks
Sanity
Real-time collaboration with structured content. Perfect for teams who need flexible content models and live previews
Contentful
Enterprise-grade with powerful APIs. Ideal for large-scale, multi-language content operations.
Storyblok
Visual editor with component-based content. Great for marketing teams who want drag-and-drop flexibility.
Strapi
Open-source and highly customisable. Best for teams with specific workflow requirements.
Prismic
Slice-based content with strong developer tools. Solid choice for content-heavy sites.
Sitecore
Enterprise CMS with powerful personalization features. We help teams migrate away from its complexity to more flexible headless solutions.
Our headless CMS delivery approach
End-to-end implementation that delivers
We've helped startups and global brands alike make the switch to headless. Our process ensures your new CMS is technically sound, built for performance, and usable by every team member.
Strategy and discovery -> Content modelling -> CMS configuration -> Frontend integration -> Training and optimisation -> Support
Why choose us?
Your strategic partner for scalable content infrastructure
Expertise across platforms: We build with Sanity, Contentful, and more. We'll help you choose the right one based on your goals, not vendor incentives.
Fast, future-ready frontends: We build on the Jamstack: modern frameworks, static site generation, and edge caching. That means better UX, SEO, and long-term maintainability.
Integrated, collaborative delivery: We work shoulder-to-shoulder with your product team, marketers, and engineers: from discovery to deployment.
Built for growth: From MVPs to multi-language, multi-region platforms, we design your CMS architecture with long-term scale in mind.
Ecosystem-aware builds: CRM? CDP? eCommerce? Personalisation engine? We ensure that your CMS integrates beautifully with your full tech stack.
Testimonials
Why clients trust us
Eric Yang
Geoff Cooper
Daljit Cheema
Kelly Brown
Matt Grattage
Joe
Phil Randall
Craig Dewart
My best experience with a consulting/contracting company. The results were delivered faster than expected and with top quality. Jono ensured I understood the process and suggested a great approach. Both execution and communication were flawless.
Eric Yang
CEO at Topaz Labs
I've never had such a good experience with an agency. They jumped in to get our site usable, and righted all the problems the previous agency left.
Geoff Cooper
Digital Lead, Mario Testino
Jono brings passion and creativity to website development projects, which is a breath of fresh air. His company has helped us to develop our website from an MVP to a multi-faceted marketing platform with events, blogs, and webinar pages.
Daljit Cheema
CEO at Pharmaseal
Jono and his team are absolute rockstars. They blend technical savvy with practical business sense. They are in lock-step with our website goals and have really made our website come to life.
Kelly Brown
Head of Corporate Marketing at Tray
We've worked with the Roboto Studio team & they've turned around a lightning-fast set of pages quickly and the frontend for the Mojo Mortgages frontend flow. I couldn't be happier.
Matt Grattage
Product Owner at Mojo Mortgages
I can't recommend Roboto Studio enough. Jono's knowledge, approach to work, and communication skills are simply unparalleled. His in-depth understanding of Next.js and Sanity streamlined and elevated our web development processes, producing exceptional results that would have likely been unachievable elsewhere.
Joe
Founder at Swotly
I've worked closely with Jono at Roboto Studio on several design and build web projects. Jono's expertise and attention to detail have greatly contributed to the success of these projects. Their team's proficiency in Next.js and Sanity CMS has enabled us to create highly functional and visually appealing websites.
Phil Randall
CEO at Userfy
Jono and the Roboto team have been fantastic to work with. They have consistently taken my business goals and budget constraints into consideration when working on our projects. Their ability to understand our needs and translate them into effective web solutions has been impressive.
Craig Dewart
Founder at My Content Pal
Thinking about building with Headless?
You probably have a host of questions. Let's answer some of them
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