Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Contentful to Sanity migration experts
Challenges with Contentful
With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”
More often than not, the main reason Contentful sucks is because a developer has built it incorrectly, as it has a whole host of opinionation, that isn't widely known. E.g.
You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.
We'd always recommend speaking to us first, before completely writing it off.
Key Pain Points
- •Potentially high costs
- •Complex for non-technical users
- •Requires developer resources
- •Dependency on integrations
- •Potential for tech debt
- •Learning curve for new users
- •Limited out-of-box features
- •Integration complexity
- •Requires careful management
Benefits of Sanity
You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine.
It's got a very unique tooling called the Live Content API, which in simple terms means
when you press publish, its live.
No issues with caching, and a single API usage that scales perfectly with multichannel content delivery.
It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is.
Key advantages
Real time collaboration
Yes, you read that right, real-time editing. What makes this even more incredible is that if you're writing an article, your teammate can 'tag-in' and start collecting and populating citations on the same text editor. Never has there been a faster flow to get your content out there.
Live preview block building
Ever wondered what your site looked like and wanted to take a sneak peek? Well, we've got that covered. How about a static site that allows you a 1:1 real-time update where you literally see your text typing out the second you add it to a text editor? See how your campaigns look long before they're live.
Meta tags, structured content
Long-gone are the days of expecting your website to rank with just a decently keyworded meta title. You've got to really focus on granularity and make Google's life as easy as possible with Structured Content to ensure your data surfaces on the first page. Automate schema construction, and get a best-in-class SEO experience with Sanity CMS.
Better media management
With a lightning-fast media library, best-in-class tooling support for your favourite platforms like Cloudinary, Mux and Wistia. Find out how we can build first-class support of all your favourite media managers to make things a little more "drag-and-drop".
Automated social sharing
Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.
Automated image generation
A picture is worth a thousand words, so let's help you make it shine at every aspect ratio. Ensure your subject looks the business. Whether you're plastering them on a tiny author profile picture or the size of a billboard, it'll be framed perfectly.
Get in touch
Book a meeting with us to discuss how we can help or fill out a form to get in touch
