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We are the Contentful to Adobe Experience Manager migration experts


Challenges with Contentful

With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”

More often than not, the main reason Contentful sucks is because a developer has built it incorrectly, as it has a whole host of opinionation, that isn't widely known. E.g.

You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.

We'd always recommend speaking to us first, before completely writing it off.

Key pain points

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Potentially high costs

Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

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Complex for non-technical users

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

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Integration dependency

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

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Limited native features

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

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Learning curve for new teams

,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

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Requires careful management

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.

Benefits of Adobe Experience Manager

Adobe Experience Manager (AEM) excels as a comprehensive content management solution that seamlessly integrates with Adobe's suite of creative and marketing tools.

Its robust capabilities in digital asset management and content personalisation empower businesses to deliver targeted and consistent experiences across all customer touchpoints.

AEM’s scalable and flexible architecture supports enterprise-level operations, while its intuitive user interface enhances productivity by simplifying complex content workflows. The platform's seamless integration with Adobe Creative Cloud and Marketing Cloud further amplifies its value for creative teams.

Key Advantages

  • Comprehensive content management solution
  • Integration with Adobe tools
  • Robust digital asset management
  • Advanced content personalisation
  • Supports targeted customer experiences
  • Consistent multi-channel delivery
  • Scalable enterprise-level operations
  • Flexible architecture
  • Intuitive user interface
  • Simplifies content workflows
  • Enhances team productivity
  • Integrated creative and marketing tools

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch