Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From WordPress to Contentful
We are the WordPress to Contentful migration experts
Last verified:
Challenges with WordPress
Key pain points
Talking trash about WordPress is therapy at this point. We've had to build it for years, and it's consistently awful. I guarantee that if you have used it for long enough, you've experienced a site-breaking PHP error or been locked out of your admin panel due to a faulty plugin. We know the world of horrors, and we regret adding to that 40% of the web. Yes, it really makes up 40% of the web.
Potential security vulnerabilities
When you power half the internet, the hackers notice. WordPress stays safe, but only if someone is constantly updating, patching, and watching it like a hawk, which, trust us, you don't want to.
Heavy reliance on plugins
If you want any new feature, install a new plugin. Before you know it, your site is held together by 27 plugins and a prayer that none of those plugins are removed from the market.
Compatibility issues
Themes, plugins, and core updates sometimes play nicely together, leading to surprise breakages and debugging sessions you didn’t plan for.
Maintenance takes time
WordPress doesn’t run itself. You have to run backups, security patches, plugin conflicts, and random errors. Someone has to tuck it in at night.
Performance needs tuning
WordPress sites need caching, CDN, and database optimization to stay fast, especially if you plan to scale.
Customization has limits
You think you can do a lot with themes and plugins, but when it comes to custom experiences, it means custom dev work (or going headless entirely).
Benefits of Contentful
Key advantages
Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist.
It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on.
If your team has the budget and the developer resources to model content properly, it's a solid pick.
API-first design
Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.
Developer-friendly flexibility
Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.
User-friendly interface
Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.
Extensive integration capabilities
Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.
Scales under traffic
Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes.
Cloud-based architecture
You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.
Common questions
WordPress to Contentful migration FAQs
Answers to the most common questions about WordPress to Contentful migration
Get in touch
Fill out the form below and we'll get back to you
