Tray.ai

We slashed Tray.ai's build times by 99.86%, shrinking a full workday to just two minutes. In just six weeks, we migrated half a million pages onto Vercel through a progressive strategy and rapid iteration. Now, a lightning-fast browsing experience for more than a million monthly visitors.

Legacy Next.js 9, fragile AWS Serverless functions, and 250 MB packages choked every deploy.

Previewing changes meant full prod builds; form logic lived in a separate repo; failed deploys were weekly rituals. Marketing releases stagnated, engineers dreaded merge-days, and SEO rankings slid as pages crawled to load.

We consolidated five repos into a single Turborepo monorepo on Next.js 13, introduced hybrid SSG + SSR routing for 25 complex page types.

We re-platformed forms to Vercel Functions with reCAPTCHA, migrated from styled-components to Tailwind CSS through a progressive strategy, and added next/link pre-fetching and next/image optimisation.

The move trimmed bundle size, simplified developer workflows, and hardened security behind Vercel's firewall.

Contentful underwent a full declutter. We scrapped bloated models, built a fresh page-builder with live preview.

We gated resources behind smart forms. Marketing can now ship pages in minutes, without pinging engineering. Real-time preview across any route lets writers catch copy issues before they publish.

Deployments that once took 24 hours now finish in 120 seconds.

Page-load times dropped by an order of magnitude; Vercel Speed Insights scores sit in the high 90s. During two DDoS waves, the new static-first strategy served traffic with 0% downtime.

Roboto Studio migrated our project to Vercel and reduced build times from a full day to just 2 minutes for faster rollouts and more agile updates. — Co-founder & CEO, Tray.ai