Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Despite its strengths, Dato CMS may pose issues, particularly for projects requiring extensive customisation or specific feature sets, as it might lack depth in certain areas compared to other CMS platforms. We've never been huge believers in "drag-and-drop" schema builders because they lack inherent validation and extensibility.
The pricing model, which scales with the required functionality and traffic usage, could be a limitation for startups or smaller businesses. Additionally, the learning curve associated with its API-driven environment might pose challenges to non-developers. Some users may also need additional plugins or custom development to fully meet their needs.
You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine.
It's got a very unique tooling called the Live Content API, which in simple terms means
when you press publish, its live.
No issues with caching, and a single API usage that scales perfectly with multichannel content delivery.
It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is.
Yes, you read that right, real-time editing. What makes this even more incredible is that if you're writing an article, your teammate can 'tag-in' and start collecting and populating citations on the same text editor. Never has there been a faster flow to get your content out there.
Ever wondered what your site looked like and wanted to take a sneak peek? Well, we've got that covered. How about a static site that allows you a 1:1 real-time update where you literally see your text typing out the second you add it to a text editor? See how your campaigns look long before they're live.
Long-gone are the days of expecting your website to rank with just a decently keyworded meta title. You've got to really focus on granularity and make Google's life as easy as possible with Structured Content to ensure your data surfaces on the first page. Automate schema construction, and get a best-in-class SEO experience with Sanity CMS.
With a lightning-fast media library, best-in-class tooling support for your favourite platforms like Cloudinary, Mux and Wistia. Find out how we can build first-class support of all your favourite media managers to make things a little more "drag-and-drop".
Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.
A picture is worth a thousand words, so let's help you make it shine at every aspect ratio. Ensure your subject looks the business. Whether you're plastering them on a tiny author profile picture or the size of a billboard, it'll be framed perfectly.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
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