Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Contentful to Wordpress migration experts
Challenges with Contentful
With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”
More often than not, the main reason Contentful sucks is because a developer has built it incorrectly, as it has a whole host of opinionation, that isn't widely known. E.g.
You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.
We'd always recommend speaking to us first, before completely writing it off.
Key pain points
Potentially high costs
Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.
Complex for non-technical users
Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.
Integration dependency
A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.
Limited native features
Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.
Learning curve for new teams
,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.
Requires careful management
Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
Benefits of Wordpress
We're trying our hardest to think of good reasons to move to WordPress, but outside of "I like PHP errors" or trying to build a website for under £500, I honestly can't think of a good reason. If you're trying to do things on the cheap, we would highly recommend using a template from Framer or Webflow. They're better solutions in almost every way.
But if you're hell-bent on building a WordPress website, we can't stop you. For that reason, we'd highly recommend SiteGround for hosting to keep it cheap and optimize the hell out of it with their performance plugin. Avoid installing tons of plugins if you can; keep it lean and simple.
Key advantages
Plugins for everything
You want a form? A store? A booking system? A horoscope generator for cats? WordPress has a plugin for it. Half the internet runs on “someone already built that.”
Strong community support
If something breaks, someone online has already fixed it, documented it, blogged about it, and made a YouTube tutorial with dramatic background music.
Easy to use
You can be a writer, founder, or intern, you can easily build a website using WordPress. It doesn’t demand a CS degree. Click, type, publish. Done.
Vast theme selection
You might need a corporate website, minimal, or even a neon-purple-cyber-punk ecommerce store; just pick a theme and ship. Some even look good straight out of the box.
Ideal for beginners
One of the easiest ways to get a site live without knowing the difference between HTML and “the thing that makes the text bold.”
Flexible configuration options
Layers of configuration, widgets, design settings, and custom plugins will only let you shape WordPress into something that actually fits your use case.
Get in touch
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