Teckro

The challenge was immense: relaunch their entire website and migrate from Sanity v2 to v3 in just eight weeks. Working closely with Teckro, we embraced the ambitious timeline, delivering a new Next.js site on Vercel, powered by a cleaned-up Sanity v3 backend. This rapid evolution future-proofed their platform and eliminated technical debt, setting them up for continued innovation.

The Sanity v3 migration was our chance to boost Teckro's content power. We integrated Wistia to update their Sanity Studio directly.

In other words, we created a single source of truth for their video and podcast content. However, this did come with challenges, such as having to create a scraper to pull the transcripts directly as HTML due to the lack of support from Wistia's API. If you can't do it directly, scrape it.

We also drastically improved the editorial workflow by adding dedicated event types and using Portable Text for embedded call to actions. These changes made content creation faster, more flexible, and ultimately more effective for their marketing team.

In harmony with Hubspot forms, Teckro introduced a new document type for events, refining their event management strategy.

This strategic shift ensures no opportunity to engage with potential clients is missed.

Teckro has taken its digital content to new heights by utilising Portable Text, a unique feature of Sanity CMS. Crafted compelling call-to-actions within their content have informed visitors and prompted them into action, resulting in remarkable conversion rates.

Turning engagement into leads was vital. Integrating Hubspot forms directly via the API created a smooth capture mechanism.

This flows data straight into their CRM for timely follow-ups. Better still, we integrated the Hubspot API into Sanity to ensure you could simply pick your form without ever leaving the Studio.

At the time of this project, there wasn't a simplified plugin, we had to work hard to get it all integrated.

Our commitment to unparalleled user experience led to the adoption of on-the-fly media optimization with Teckro.

This ensures all images are optimized for the best loading speeds, demonstrating respect for visitors' time and enhancing user satisfaction.

Teckro's journey with Sanity CMS shows the impact of a modern content marketing stack. They continue to inspire and set new standards of excellence in the clinical trial management field.