Hot Takes

The opinionated pieces. Strong views on tools and trends, loosely held where the evidence demands it.




A Victorian cat librarian with spectacles cataloguing books in a library
13 min read

Knock-knock, is AI crawling your content?

AISEO isn't prompts. It's llms.txt, Markdown routes, Sanity automation, and actually becoming an AI native agency instead of pretending.

Sne Tripathi
Jono Alford
Aarti Nair
Sne, Jono, and Aarti
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Should you build a headless Shopify store?
9 min read

Should you build a headless Shopify store?

A thinly veiled blog talking clients out of paying for a 'custom theme'. Use us for a headless build, or just build it default.

Jono Alford
Sne Tripathi
Jono and Sne
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A distinguished Victorian cat in a military coat surveying the state of content management
12 min read

The state of headless CMS

By the time you read this, another CMS will have pivoted to AI, announced a beta, and promised to 'reimagine how teams create.' Keep up.

Aarti Nair
Sne Tripathi
Jenil Thummar
Jono Alford
Aarti, Sne, Jenil, and Jono
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Figma in 2025: hot takes
8 min read

Figma in 2025: hot takes

Figma has evolved into the go-to design tool in 2025. While it stands out, there is still room for improvement in support for designers.

Jenil Thummar
Sne Tripathi
Jono Alford
Jenil, Sne, and Jono
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Thinking of jumping ship from WordPress?
7 min read

Thinking of jumping ship from WordPress?

Ahoy, me hearties! Looking to jump ship from WordPress while the going's not so good, worried what the uncharted waters look like? Let's set your sail straight.

Jono Alford
Sne Tripathi
Hrithik
Jono, Sne, and Hrithik
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Our initial thoughts on Sanity Create
5 min read

Our initial thoughts on Sanity Create

Getting our hands on Sanity Create, and using it to actually structure the very article you're reading right in front of you.

Jono Alford
Sne Tripathi
Jono and Sne
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Actually using Figma dev mode - is it any good?
4 min read

Actually using Figma dev mode - is it any good?

Ever get frustrated with Zeplin, Figma Inspect, or other dev/design tools? Dive into our 24-hour deep-dive full of hard-hitting questions and raw insights.

Jono Alford
Sne Tripathi
Jono and Sne
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The state of Chakra UI & Next 13.4
3 min read

The state of Chakra UI & Next 13.4

Has Chakra UI's roundtable seat been jeopardised by Next & React's shift to Server Components? Dive into our analysis to see if it still reigns supreme.

Jono Alford
Jono
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Headless CMS Hot Takes
8 min read

Headless CMS Hot Takes

Get ready for some no-holds-barred opinions on today's headless CMS landscape. We're cutting through the hype, one review at a time.

Jono Alford
Jono
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