
Ode to cats
Every blog post on this site has a Victorian cat hero image generated by AI. Here's every single one, in full colour, from the earliest originals to today.




The opinionated pieces. Strong views on tools and trends, loosely held where the evidence demands it.

Every blog post on this site has a Victorian cat hero image generated by AI. Here's every single one, in full colour, from the earliest originals to today.





Headless Shopify sounds great until you see the bill. We break down when it makes sense, when it doesn't, and what it actually costs across vanilla Shopify, custom themes, Hydrogen, and Next.js builds.



How to structure GROQ queries that stay readable as your Sanity project grows. Fragment-based patterns with code examples.




How we built Satoru, a sandboxed background coding agent powered by Cloudflare Durable Objects and Modal to handle retainer backlogs across client codebases.





By the time you read this, another CMS will have pivoted to AI, announced a beta, and promised to 'reimagine how teams create.' Keep up.




Figma has evolved into the go-to design tool in 2025. While it stands out, there is still room for improvement in support for designers.




Ahoy, me hearties! Looking to jump ship from WordPress while the going's not so good, worried what the uncharted waters look like? Let's set your sail straight.




Getting our hands on Sanity Create, and using it to actually structure the very article you're reading right in front of you.



Ever get frustrated with Zeplin, Figma Inspect, or other dev/design tools? Dive into our 24-hour deep-dive full of hard-hitting questions and raw insights.

