Insights & hot takes

Thoughts on content systems, frontend architecture, and the tools we use daily. Occasionally opinionated.




Next.js 16 for dummies
12 min read

Next.js 16 for dummies

Wait, I’m sure it was only just in beta. Guess we’re production ready, baby.

Sne Tripathi
Jono Alford
Sne and Jono
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We dumped Google Analytics for PostHog
8 min read

We dumped Google Analytics for PostHog

Our relationship with Google Analytics has ended, and we're even throwing away our mix CDs. PostHog is the new bad boy in town.

N
Jono Alford
Sne Tripathi
Nimish, Jono, and Sne
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Page-builders and spacing
11 min read

Page-builders and spacing

Explore the chaos of page builders and 8px grids, the perils of spacing, and Tailwind CSS joys. A guide to save your sanity or at least make you laugh.

Jono Alford
Sne Tripathi
Hrithik Prasad
N
Jono, Sne, Hrithik, and Nimish
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Our cookie banner prayers have been answered
11 min read

Our cookie banner prayers have been answered

Why we chose a developer-first privacy solution that actually makes websites faster

N
Jono Alford
Sne Tripathi
Nimish, Jono, and Sne
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How we migrate content without breaking stuff
7 min read

How we migrate content without breaking stuff

Ever wondered how Roboto Studio lifts and shifts hundreds of pages for website migration? Let's guide you through our process and share some tips along the way

Hrithik Prasad
Aayush Bharti
Jono Alford
Sne Tripathi
Hrithik, Aayush, Jono, and Sne
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Sanity Canvas: a better way of writing content
4 min read

Sanity Canvas: a better way of writing content

If you enjoy creating content with your team, you'll want to check out Sanity's new Canvas release. It's made for teams like ours who thrive on collaboration - imagine all your content being edited in one place, faster feedback, shared ideas, and direct integration with Sanity Studio.

Sne Tripathi
Jono Alford
Sne and Jono
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Figma in 2025: hot takes
8 min read

Figma in 2025: hot takes

Figma has evolved into the go-to design tool in 2025. While it stands out, there is still room for improvement in support for designers.

Jenil Thummar
Sne Tripathi
Jono Alford
Jenil, Sne, and Jono
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How we use .mdc rules
10 min read

How we use .mdc rules

How we use .mdc rules with Sanity and Next.js to try and one shot AI coding tasks. Now with extra frontend rules!

Jono Alford
Sne Tripathi
Hrithik Prasad
Aayush Bharti
Jono, Sne, Hrithik, and Aayush
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How to use Google Analytics and actually get something out of it
11 min read

How to use Google Analytics and actually get something out of it

Google Analytics is hard. We're going to show you the fastest way to be able to read it and start acting upon the insights.

N
Jono Alford
Sne Tripathi
Nimish, Jono, and Sne
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