Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Payload’s biggest issue is how quickly it hands you the responsibility baton. Because it leans so heavily on self-hosting, you’re suddenly running databases, managing infra, dealing with scaling, and debugging auth quirks at 11 pm. And since the platform is still maturing, updates can feel unpredictable, and the surrounding ecosystem isn’t quite deep enough yet to soften the landing when something breaks. The recent Figma acquisition didn’t help either. Support has felt a bit lighter, and some priorities clearly shifted, alongside pricing.
Payload feels flexible on day one, the moment your project grows you’re either engineering around gaps or paying more than expected. If you're debating whether Payload fits the future of your stack (or you’re already feeling the cracks), we’re always happy to help you plan a cleaner path or a migration that won’t come back to bite you.

Payload’s code-first approach means you need solid dev experience to use it effectively. Non-technical teams will struggle, and onboarding takes longer compared to more guided CMSs.

There aren’t many ready-made extensions, so you’ll end up building features yourself. This adds development time and increases long-term maintenance.

Because it’s a full JavaScript backend, Payload can get resource-heavy under high traffic. You’ll need to optimise your server setup and monitor performance more closely.

The docs are improving, but there are still missing pieces and unclear sections. New users often have to dig through GitHub issues to find answers.

The community is growing but still small, so there’s less shared knowledge, fewer tutorials, and slower troubleshooting compared to bigger CMS ecosystems.

Payload doesn’t come with built-in hosting, so you’re responsible for setting up and managing your server. That adds extra cost, extra setup, and extra operational overhead.
If you’ve ever tried explaining “headless” to a content team and watched their eyes glaze over, Storyblok is your peace offering. On the surface, it appears to be great. For instance, its visual editor makes you feel like you are finally living in 2025. But start digging, and you’ll find some gremlins in the codebase and the pricing page. Their APIs are still missing some basic functionalities like fetching child or sibling pages.
Still, if Storyblok is your choice, we can make it work. Our team knows how to set it up cleanly, dodge the common blockers, and keep your build from turning into another “looked nice, aged badly” project.
Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop “guess and publish.”
You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself.

Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane.

One CMS, many languages, zero chaos. Localise content without duplicate pages, messy exports, or spreadsheet archaeology.

Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache.

If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
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