Bulletproof

Bulletproof approached us with significant technical challenges in their AWS-hosted website infrastructure. Their development workflow was being hampered by excessive build times of 30 minutes per deployment, severely limiting their ability to iterate quickly or deploy urgent fixes. Additionally, their internationalization implementation had become increasingly difficult to maintain at scale.

We identified that a migration from AWS to Vercel would address the core infrastructure issues while providing substantial performance improvements. Our technical implementation focused on a comprehensive deployment architecture overhaul, migrating the entire application from AWS to Vercel's edge network to leverage their optimized build pipeline and deployment infrastructure. Through careful analysis and refactoring, we achieved a dramatic build process optimization that reduced build times from 30 minutes to just 4 minutes—an 87% reduction. This improvement was accomplished by implementing incremental static regeneration and optimizing the build toolchain, alongside a complete restructuring of their localization system using Next.js's native i18n capabilities to create a more maintainable and efficient approach to managing multilingual content.

The technical benefits extended beyond just build times. The team now has access to Vercel's comprehensive analytics, preview deployments, and a significantly simplified hosting model that eliminates infrastructure management overhead. This allows their development team to focus on feature development and content creation rather than deployment logistics. This migration demonstrates how strategic infrastructure decisions can transform development workflows and create measurable performance improvements without requiring a complete application rewrite.