Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Builder.io to Kontent.ai
Key pain points
Builder.io looks impressive in demos but the reality of day-to-day usage tells a different story. The editor can be laggy, especially with more than 30 components on a page, and we have seen reports of outright crashes that lose unsaved work. The documentation is a persistent sore point. Developers on forums describe spending days trying to get basic integrations working because the docs are outdated or incomplete. For an agency setting up projects for clients, unreliable documentation means unpredictable timelines.
Pricing is another area where Builder.io catches teams off guard. The free tier exists but is quite limited, and costs ramp up quickly once you need features like roles, scheduling, or higher usage limits. We have seen complaints from freelancers and small teams about unexpected charges and slow support response times when trying to resolve billing issues. The lack of self-hosting is also a hard blocker for some clients with strict data residency requirements.
The biggest concern from our perspective is vendor lock-in. Builder.io's SDKs are deeply embedded in your frontend code, and if you ever need to migrate away, you are essentially rebuilding your page composition layer from scratch. There is also no real-time collaboration, so two editors working on the same page can overwrite each other's changes without warning.

Editor performance and stability
The visual editor becomes laggy with complex pages and has been reported to crash, losing unsaved work. Teams with content-heavy pages will feel this friction daily.

Outdated and incomplete documentation
Developers consistently report that the docs are confusing, outdated, or missing critical steps. Getting started takes far longer than it should for a tool that sells itself on speed.

Vendor lock-in risk
Builder.io's SDKs are tightly coupled to your frontend. Migrating away means rebuilding your entire page building and composition layer from scratch.

Limited collaboration tools
Builder.io now offers branching and peer review workflows in its Fusion product, but true real-time co-editing is still missing. Editors working outside of the Projects workflow can still overwrite each other's changes.

Pricing escalation
Costs ramp up quickly beyond the free tier, and teams report unexpected charges. Basic features like roles and scheduling sit behind higher-priced plans.

Slow and unresponsive support
Multiple users report delayed support responses, unresolved tickets, and difficulty getting refunds or cancellations processed in a reasonable timeframe.
Key advantages
Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.
It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.
Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.
So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.
Intuitive content management
You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Flexible content modeling
Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

Strong API-first architecture
The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

Tech stack integration
React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

Advanced image transformations
You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Real-time collaboration
Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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