Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Drupal to Kontent.ai
Key pain points
Here's the uncomfortable truth about Drupal: it's powerful, but it demands a level of investment that most teams underestimate. The learning curve is brutal. We're not talking about a weekend of tutorials; we're talking about months before a developer is truly productive. Drupal 8 and beyond adopted Symfony patterns, which is great for architecture but means you now need a PHP developer who also understands dependency injection, service containers, and YAML configuration files that seem to multiply overnight. Finding and retaining Drupal talent is genuinely difficult, and the developer survey data confirms it: fewer than 10% of the community is under 30, and almost nobody is joining fresh.
The upgrade story has been a recurring nightmare. The jump from Drupal 7 to 8 was essentially a full rebuild, and the ongoing churn from PHP and Symfony upstream changes means your team spends a meaningful chunk of time just keeping the lights on. Module compatibility breaks, themes need reworking, and the update process still isn't fully automated. If you're on a lean team, that maintenance burden is going to eat into your feature development time.
And then there's the content editor experience. Drupal was built by engineers for engineers, and it shows. The admin interface is functional but far from intuitive, and content teams coming from friendlier platforms consistently struggle with it. You can improve things with contributed modules and custom configuration, but that's more time and money. At the end of the day, if you don't have the budget for a dedicated Drupal team or a long-term agency partnership, you're going to have a bad time.

Punishing learning curve
Getting productive in Drupal takes months, not days. The combination of Symfony patterns, YAML configuration, and Drupal-specific conventions means onboarding new developers is slow and expensive.

Shrinking talent pool
The developer community is aging out. Fewer than 10% of Drupal developers are under 30, and new developers aren't joining at a rate that replaces those leaving. Finding affordable Drupal expertise is a real challenge.

Painful upgrade cycles
Between PHP version bumps, Symfony updates, and Drupal core changes, your team will spend significant time on maintenance that has nothing to do with shipping features. The Drupal 7 to 8 migration was so brutal they delayed end-of-life for years.

Poor content editor experience
The admin interface was designed by developers, and it shows. Content teams coming from WordPress, Sanity, or any modern CMS will find the editing experience clunky and unintuitive without significant customization.

Resource-hungry infrastructure
Drupal is not light. It demands proper server resources, caching layers, and database optimization to perform well. Cheap shared hosting won't cut it, and infrastructure costs add up quickly.

High total cost of ownership
It's open source, but don't let that fool you. Between specialized developers, hosting requirements, ongoing maintenance, and the sheer time investment to configure everything, Drupal projects consistently cost more than teams expect.
Key advantages
Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.
It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.
Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.
So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.
Intuitive content management
You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Flexible content modeling
Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

Strong API-first architecture
The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

Tech stack integration
React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

Advanced image transformations
You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Real-time collaboration
Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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