Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From KeystoneJS to Kontent.ai
Key pain points
The biggest challenge with KeystoneJS is that it hands you all the responsibility that a managed CMS would normally handle. Deployment is entirely on you, and the documentation around production hosting, Docker configuration, and scaling is thin. We've seen teams struggle to go from a smooth local development experience to a reliable production setup, especially if they don't have dedicated DevOps support. The admin UI Docker image alone can balloon to over a gigabyte, which is a headache for containerised deployments.
The community around Keystone is significantly smaller than competitors like Strapi or Payload. That means fewer tutorials, fewer plugins, and slower answers when you hit an edge case. The ecosystem of ready-made integrations is almost non-existent, so you'll be building most things from scratch. For an agency working on client projects with deadlines, that time cost adds up quickly.
Content editors also tend to have a harder time with Keystone compared to more polished alternatives. The admin UI is functional but feels utilitarian, and non-technical users often need more onboarding than you'd expect. There's no visual editing, no preview infrastructure, and no real content workflow features like drafts, publishing schedules, or approval chains without building them yourself. If your client's content team needs a CMS they can pick up and run with, Keystone usually isn't the answer.

Deployment complexity
Self-hosting is the only option, and the docs don't hold your hand. Getting Keystone into production requires real infrastructure knowledge, and the large Docker image sizes make it worse.

Small community and ecosystem
Compared to Strapi or even Payload, the community is much smaller. Fewer plugins, fewer tutorials, and slower support when things go wrong.

No built-in content workflows
There are no turnkey drafts, scheduled publishing, or approval chains. Keystone provides field primitives that can be assembled into publishing workflows, but you need to wire them up yourself.

Admin UI feels dated
The admin panel is functional but lacks the polish and UX of modern CMS interfaces. Non-technical editors often find it confusing and need more training.

No visual editing or live preview
There's no way for editors to see content in context before publishing. You'd need to build your own preview infrastructure, which is a significant engineering effort.

Scaling requires significant effort
Running Keystone under high traffic means managing session stores, reverse proxies, and server resources yourself. It doesn't scale as smoothly as cloud-native CMS alternatives.
Key advantages
Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.
It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.
Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.
So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.
Intuitive content management
You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Flexible content modeling
Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

Strong API-first architecture
The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

Tech stack integration
React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

Advanced image transformations
You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Real-time collaboration
Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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