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We are the Contentful to Kontent.ai migration experts


Challenges with Contentful

With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”

More often than not, the main reason Contentful sucks is because a developer has built it incorrectly, as it has a whole host of opinionation, that isn't widely known. E.g.

You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.

We'd always recommend speaking to us first, before completely writing it off.

Key pain points

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Potentially high costs

Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

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Complex for non-technical users

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

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Integration dependency

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

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Limited native features

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

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Learning curve for new teams

,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

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Requires careful management

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.

Benefits of Kontent.ai

Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.

It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.

Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.

So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.

Key advantages

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Intuitive content management

You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

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Flexible content modeling

Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

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Strong API-first architecture

The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

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Tech stack integration

React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

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Advanced image transformations

You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

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Real-time collaboration

Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.


Get in touch

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