Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Contentful to Payload
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Key pain points
Contentful is one of those platforms where the bill can catch you off guard. The free tier caps you at 25 content types and 100K API calls, and a single marketing site can blow past both without warning. The next step up is $300 a month, and enterprise pricing often lands in the $50K to $100K+ a year range.
Users on Reddit regularly flag the same thing: tier jumps are forced by hitting one limit, not by needing the bigger feature set. Content model caps alone can push you into a higher plan you don't otherwise need.
The other issue is that Contentful has strong opinions about how content should be modelled, and those opinions aren't always documented. Projects built without that knowledge tend to accumulate performance problems and awkward workarounds. Before writing Contentful off, speak to us, a lot of the pain we see is implementation, not platform.

Pricing climbs fast
Contentful isn't a cheap CMS. Once you pass the free tier's content type or API call limit, you're on the $300/month Lite plan, and enterprise pricing often starts at $50K+ a year.

Complex for non-technical users
Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency
A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features
Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams
If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management
Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
Key advantages
Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.
Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.

Integration with Next.js applications
Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Fully customizable
Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

Supports custom data models
You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Intuitive admin UI
Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

Custom plugins and APIs
You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Built-in authentication
Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.
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