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From Contentful to Payload

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Challenges with Contentful

Key pain points

Contentful is one of those platforms where the bill can catch you off guard. The free tier caps you at 25 content types and 100K API calls, and a single marketing site can blow past both without warning. The next step up is $300 a month, and enterprise pricing often lands in the $50K to $100K+ a year range.

Users on Reddit regularly flag the same thing: tier jumps are forced by hitting one limit, not by needing the bigger feature set. Content model caps alone can push you into a higher plan you don't otherwise need.

The other issue is that Contentful has strong opinions about how content should be modelled, and those opinions aren't always documented. Projects built without that knowledge tend to accumulate performance problems and awkward workarounds. Before writing Contentful off, speak to us, a lot of the pain we see is implementation, not platform.

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Potentially high costs

Pricing climbs fast

Contentful isn't a cheap CMS. Once you pass the free tier's content type or API call limit, you're on the $300/month Lite plan, and enterprise pricing often starts at $50K+ a year.

Complex for non-technical users

Complex for non-technical users

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency

Integration dependency

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features

Limited native features

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams

Learning curve for new teams

If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management - Contentful

Requires careful management

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.



Benefits of Payload

Key advantages

Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.

Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.

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Integration with Next.js applications

Integration with Next.js applications

Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Fully customizable

Fully customizable

Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

Supports custom data models

Supports custom data models

You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Intuitive admin UI

Intuitive admin UI

Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

Custom plugins and APIs

Custom plugins and APIs

You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Built-in authentication

Built-in authentication

Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.





Common questions

Contentful to Payload migration FAQs

Answers to the most common questions about Contentful to Payload migration



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