Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Builder.io to WordPress
Key pain points
Builder.io looks impressive in demos but the reality of day-to-day usage tells a different story. The editor can be laggy, especially with more than 30 components on a page, and we have seen reports of outright crashes that lose unsaved work. The documentation is a persistent sore point. Developers on forums describe spending days trying to get basic integrations working because the docs are outdated or incomplete. For an agency setting up projects for clients, unreliable documentation means unpredictable timelines.
Pricing is another area where Builder.io catches teams off guard. The free tier exists but is quite limited, and costs ramp up quickly once you need features like roles, scheduling, or higher usage limits. We have seen complaints from freelancers and small teams about unexpected charges and slow support response times when trying to resolve billing issues. The lack of self-hosting is also a hard blocker for some clients with strict data residency requirements.
The biggest concern from our perspective is vendor lock-in. Builder.io's SDKs are deeply embedded in your frontend code, and if you ever need to migrate away, you are essentially rebuilding your page composition layer from scratch. There is also no real-time collaboration, so two editors working on the same page can overwrite each other's changes without warning.

Editor performance and stability
The visual editor becomes laggy with complex pages and has been reported to crash, losing unsaved work. Teams with content-heavy pages will feel this friction daily.

Outdated and incomplete documentation
Developers consistently report that the docs are confusing, outdated, or missing critical steps. Getting started takes far longer than it should for a tool that sells itself on speed.

Vendor lock-in risk
Builder.io's SDKs are tightly coupled to your frontend. Migrating away means rebuilding your entire page building and composition layer from scratch.

Limited collaboration tools
Builder.io now offers branching and peer review workflows in its Fusion product, but true real-time co-editing is still missing. Editors working outside of the Projects workflow can still overwrite each other's changes.

Pricing escalation
Costs ramp up quickly beyond the free tier, and teams report unexpected charges. Basic features like roles and scheduling sit behind higher-priced plans.

Slow and unresponsive support
Multiple users report delayed support responses, unresolved tickets, and difficulty getting refunds or cancellations processed in a reasonable timeframe.
Key advantages
We're trying our hardest to think of good reasons to move to WordPress, but outside of "I like PHP errors" or trying to build a website for under £500, I honestly can't think of a good reason. If you're trying to do things on the cheap, we would highly recommend using a template from Framer or Webflow. They're better solutions in almost every way.
But if you're hell-bent on building a WordPress website, we can't stop you. For that reason, we'd highly recommend SiteGround for hosting to keep it cheap and optimize the hell out of it with their performance plugin. Avoid installing tons of plugins if you can; keep it lean and simple.

Plugins for everything
You want a form? A store? A booking system? A horoscope generator for cats? WordPress has a plugin for it. Half the internet runs on “someone already built that.”

Strong community support
If something breaks, someone online has already fixed it, documented it, blogged about it, and made a YouTube tutorial with dramatic background music.

Easy to use
You can be a writer, founder, or intern, you can easily build a website using WordPress. It doesn’t demand a CS degree. Click, type, publish. Done.

Vast theme selection
You might need a corporate website, minimal, or even a neon-purple-cyber-punk ecommerce store; just pick a theme and ship. Some even look good straight out of the box.

Ideal for beginners
One of the easiest ways to get a site live without knowing the difference between HTML and “the thing that makes the text bold.”

Flexible configuration options
Layers of configuration, widgets, design settings, and custom plugins will only let you shape WordPress into something that actually fits your use case.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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