Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While Payload CMS offers a range of features tailored for Next.js applications, it presents certain challenges that might deter some users. One of the primary concerns is the learning curve associated with adopting this tool, particularly for developers unfamiliar with Next.js or headless CMS architectures. The platform's smaller ecosystem compared to more established CMS solutions means that users might find fewer ready-made plugins and third-party integrations, potentially increasing development time and complexity. Additionally, as a JavaScript-based CMS, there might be performance overhead in high-traffic environments, necessitating careful consideration of server resources and optimization strategies.
Another notable drawback is the documentation, which, while generally helpful, has been reported to contain gaps that could hinder new users from fully leveraging the platform's capabilities. The community, although growing, is still smaller than those of more established CMS platforms, which can limit the availability of peer support and community-driven resources. Moreover, being a headless CMS, Payload requires a separate hosting solution for its backend, adding an additional layer of complexity for those used to more traditional, all-in-one CMS platforms. These factors combined might make Payload CMS less appealing to users seeking a more straightforward or widely supported content management solution.
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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