Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable.
That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose.

Sanity gives you a ton of flexibility, but it’s not a “drag-and-drop” CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started.

As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes.

Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow.

Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly.

Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support.

Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term.
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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Join the growing list of successful migrations
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