Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Sanity to BaseHub
We are the Sanity to BaseHub migration experts
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Challenges with Sanity
Key pain points
We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable.
That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose.
Not always plug-and-play
Sanity gives you a ton of flexibility, but it’s not a “drag-and-drop” CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started.
Potentially high resource demand
As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes.
Less ideal for beginners
Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow.
Infrastructure management needed
Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly.
Technical skill required
Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support.
Complexity in setup
Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term.
Benefits of BaseHub
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.
Intuitive Notion-style editor
If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.
Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.
Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.
Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.
Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
Common questions
Sanity to BaseHub migration FAQs
Answers to the most common questions about Sanity to BaseHub migration
Why should we migrate to Sanity instead of another headless CMS?
Sanity's Live Content API means content goes live the instant you press publish, with zero caching issues. We've migrated teams from WordPress, Contentful, Drupal, and legacy platforms, and the consistent feedback is that the editorial experience is faster and more flexible. The schema-as-code approach means your content model is version-controlled alongside your codebase. Pricing starts free for small teams and scales predictably, unlike platforms that hit you with surprise API overage bills.
What does a migration to Sanity actually involve?
A typical migration has three phases. First, we map your existing content model to a Sanity schema, which usually takes 1 to 2 weeks depending on complexity. Second, we build automated migration scripts that transfer your content, media assets, and relationships. Third, we set up the frontend integration and editorial workflows. For a mid-sized site with 500 to 2,000 pages, the full process usually runs 4 to 8 weeks. We use our Turbo Start Sanity foundation to accelerate the setup so you're not starting from zero.
How long does it take before our content team is productive in Sanity?
Most editors are comfortable within the first week. Sanity's Presentation tool gives them a side-by-side live preview that feels intuitive, especially for teams used to visual page builders. The real-time collaboration means multiple editors can work on the same document without conflicts. We typically run a 2-hour onboarding session and provide a custom guide tailored to your specific content model. After that, editors rarely need developer support for day-to-day publishing.
How much does Sanity cost?
Sanity's Free plan includes 20 user seats, 10,000 documents, 1M CDN API requests, 250K regular API requests, 100GB of assets, and unlimited locales. The Growth plan is $15 per seat/month with 25,000 documents and the same API allowances, plus pay-as-you-go overages and 5 roles including Editor, Developer, and Contributor. Enterprise pricing is custom for organisations that need custom roles, SLAs, or private datasets. Most mid-size teams we work with stay well inside Growth's limits.
How do we migrate content out of BaseHub?
BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.
Why do teams leave BaseHub?
BaseHub is still a young platform, and teams hit its limits as projects grow. The most common complaints we hear are feature glitches in production, limited third-party integrations, and an interface that feels more like a database browser than a CMS. Localization support is weak, API rate limits bite harder than expected on high-traffic sites, and real-time collaboration can hiccup under pressure. Teams that need enterprise-grade reliability often outgrow BaseHub within 6 to 12 months.
Is BaseHub stable enough for production sites?
For small marketing sites and developer portfolios, BaseHub works fine. For anything with real traffic, multiple editors, or complex content workflows, we'd urge caution. The platform ships features quickly but stability doesn't always keep pace. We've seen branching break under pressure and collaboration features hiccup at inconvenient moments. If your business depends on publishing uptime, you want a CMS with a longer track record of production reliability.
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