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View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Storyblok to BaseHub
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Key pain points
Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components.
Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit.
You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. It's not a broken platform, it's just not a plug-and-play one.

Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.

Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor
If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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