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View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Contentful to Hygraph
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Key pain points
Contentful is one of those platforms where the bill can catch you off guard. The free tier caps you at 25 content types and 100K API calls, and a single marketing site can blow past both without warning. The next step up is $300 a month, and enterprise pricing often lands in the $50K to $100K+ a year range.
Users on Reddit regularly flag the same thing: tier jumps are forced by hitting one limit, not by needing the bigger feature set. Content model caps alone can push you into a higher plan you don't otherwise need.
The other issue is that Contentful has strong opinions about how content should be modelled, and those opinions aren't always documented. Projects built without that knowledge tend to accumulate performance problems and awkward workarounds. Before writing Contentful off, speak to us, a lot of the pain we see is implementation, not platform.

Pricing climbs fast
Contentful isn't a cheap CMS. Once you pass the free tier's content type or API call limit, you're on the $300/month Lite plan, and enterprise pricing often starts at $50K+ a year.

Complex for non-technical users
Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency
A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features
Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams
If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management
Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
Key advantages
Hygraph's GraphQL-first setup isn't a gimmick. Queries are precise, you only fetch what you need, and the schema is generated from your content model automatically. Content teams get a clean UI, and developers get proper typing out of the box.
The standout feature is Content Federation: you can pull external REST or GraphQL APIs into Hygraph and query them alongside your content through a single endpoint. That replaces a lot of duct-taped backend glue. Workflows, localization, roles, and staging all come built in.
If you're weighing it up (or trying to untangle an existing setup), talk to us, we've shipped several Hygraph builds and know where the edges are.

GraphQL-first API architecture
Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery
Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses
Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support
Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering
You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities
All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
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