Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Wordpress to Basehub migration experts
Challenges with Wordpress
Talking trash about WordPress is therapy at this point. We've had to build it for years, and it's consistently awful. I guarantee that if you have used it for long enough, you've experienced a site-breaking PHP error or been locked out of your admin panel due to a faulty plugin. We know the world of horrors, and we regret adding to that 40% of the web. Yes, it really makes up 40% of the web.
Key pain points
Potential security vulnerabilities
When you power half the internet, the hackers notice. WordPress stays safe, but only if someone is constantly updating, patching, and watching it like a hawk, which, trust us, you don't want to.
Heavy reliance on plugins
If you want any new feature, install a new plugin. Before you know it, your site is held together by 27 plugins and a prayer that none of those plugins are removed from the market.
Compatibility issues
Themes, plugins, and core updates sometimes play nicely together, leading to surprise breakages and debugging sessions you didn’t plan for.
Maintenance takes time
WordPress doesn’t run itself. You have to run backups, security patches, plugin conflicts, and random errors. Someone has to tuck it in at night.
Performance needs tuning
WordPress sites need caching, CDN, and database optimization to stay fast, especially if you plan to scale.
Customization has limits
You think you can do a lot with themes and plugins, but when it comes to custom experiences, it means custom dev work (or going headless entirely).
Benefits of Basehub
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.
Key advantages
Intuitive Notion-style editor
If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.
Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.
Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.
Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.
Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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