Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Sitecore to BaseHub
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Key pain points
Sitecore is one of the most expensive CMS platforms on the market. Licensing starts around $40,000-$65,000/year for basic XM, and a full XP or XC deployment with implementation lands in the $500,000+ range over three years. On top of the licence, you need specialised .NET developers on retainer, and those contracts aren't cheap either.
The complexity catches most teams off guard. Upgrading between Sitecore versions is closer to a rebuild than an update. Content is stored in a tree structure that doesn't map cleanly to other systems, which makes migrations painful and locks you into the platform longer than you'd like. The editor UI still feels like a late-2000s enterprise portal, and anything beyond basic publishing needs developer involvement.
Most mid-sized companies using Sitecore pay for personalisation and marketing automation they never turn on. If that sounds familiar, a headless CMS paired with a modern frontend gives you 80% of the useful capability at a fraction of the cost. We've moved clients off Sitecore and cut annual platform spend by 60-80% without losing functionality that actually mattered.
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor
If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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