Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Sitecore’s complexity can pose challenges, particularly during the initial setup and configuration phases, which require significant technical expertise. Its cost structure may be prohibitive for smaller organisations, given the investment needed for licensing and ongoing maintenance. Additionally, the platform’s advanced features and customisation options can lead to lengthy implementation timelines. Users might also face a steep learning curve, and reliance on specialised development resources can further increase the time and costs associated with deploying and managing Sitecore solutions.
Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.
Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.

Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.
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Join the growing list of successful migrations
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