Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From BaseHub to Prismic
We are the BaseHub to Prismic migration experts
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Challenges with BaseHub
Key pain points
BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.
Occasional feature glitches
New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.
Not yet enterprise-ready
It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.
Limited third-party integrations
If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.
Localization support gaps
Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.
API rate limiting constraints
Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.
Sporadic stability issues
Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
Benefits of Prismic
Key advantages
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.
Content scheduling capabilities
Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.
Intuitive visual editor
The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.
Efficient slices feature
Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Rich media embedding
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.
Flexible component reuse
Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.
Seamless publishing experience
Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
Common questions
BaseHub to Prismic migration FAQs
Answers to the most common questions about BaseHub to Prismic migration
How do we migrate content out of BaseHub?
BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.
Why do teams leave BaseHub?
BaseHub is still a young platform, and teams hit its limits as projects grow. The most common complaints we hear are feature glitches in production, limited third-party integrations, and an interface that feels more like a database browser than a CMS. Localization support is weak, API rate limits bite harder than expected on high-traffic sites, and real-time collaboration can hiccup under pressure. Teams that need enterprise-grade reliability often outgrow BaseHub within 6 to 12 months.
Is BaseHub stable enough for production sites?
For small marketing sites and developer portfolios, BaseHub works fine. For anything with real traffic, multiple editors, or complex content workflows, we'd urge caution. The platform ships features quickly but stability doesn't always keep pace. We've seen branching break under pressure and collaboration features hiccup at inconvenient moments. If your business depends on publishing uptime, you want a CMS with a longer track record of production reliability.
How much does Prismic cost?
Prismic has a free plan for 1 user with limited API calls. The Starter plan is $7/month per user for small teams. The Small plan is $150/month for up to 25 users with more locales and API bandwidth. Medium is $500/month. Large and Enterprise plans go higher. The pricing jumps are significant once you need multiple locales or repositories. We've had clients hit the ceiling on the Small plan faster than expected because of how Prismic counts API calls and custom types.
What are the best Prismic alternatives?
Sanity is the alternative we recommend most. It gives you better content modelling, real-time collaboration, and a query language (GROQ) that's far more flexible than Prismic's API. Contentful is another option with a bigger ecosystem, though pricing is steeper. If you liked Prismic's Slices concept, Sanity's block-based content approach works similarly but with more depth. We've migrated multiple former Prismic agency partners to Sanity, and the developer experience improvement is always the first thing they mention.
Can I migrate from Prismic to another CMS?
Yes. We've migrated quite a few Prismic projects, mostly to Sanity. We export your custom types, documents, and media through Prismic's API, then restructure everything for the target platform. Prismic's Slice-based content maps well to Sanity's portable text and block system. Typical migrations take 3-5 weeks. We keep your existing Prismic site live throughout, so there's no downtime. The biggest challenge is usually handling Prismic's media library, since images need to be moved to a new CDN.
Is Prismic a good CMS for developers?
It's decent for simple projects. The Slice Machine tooling is clever and the TypeScript support has improved. But Prismic's API has limitations that frustrate developers on bigger projects. You can't do complex queries, filtering is basic, and the content modelling is shallow compared to Sanity or Contentful. The bigger issue is Prismic's track record of breaking API changes and infrastructure shifts that have caused production outages. Developers who need reliability and deep customization are better served elsewhere.
Why are teams leaving Prismic?
The main reasons we hear are API instability, limited content modelling depth, and pricing that doesn't match the feature set. Prismic has a history of making breaking changes to their API and infrastructure without adequate migration paths. One major version change left agencies (including us, when we were partners) with broken client sites and expensive rebuild bills. Teams also outgrow the content modelling quickly. Once you need complex relationships between content types, Prismic's flat structure becomes a bottleneck.
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