Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.

New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.

It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.

If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.

Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.

Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.

Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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Join the growing list of successful migrations
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