Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While Payload CMS offers a range of features tailored for Next.js applications, it presents certain challenges that might deter some users. One of the primary concerns is the learning curve associated with adopting this tool, particularly for developers unfamiliar with Next.js or headless CMS architectures. The platform's smaller ecosystem compared to more established CMS solutions means that users might find fewer ready-made plugins and third-party integrations, potentially increasing development time and complexity. Additionally, as a JavaScript-based CMS, there might be performance overhead in high-traffic environments, necessitating careful consideration of server resources and optimization strategies.
Another notable drawback is the documentation, which, while generally helpful, has been reported to contain gaps that could hinder new users from fully leveraging the platform's capabilities. The community, although growing, is still smaller than those of more established CMS platforms, which can limit the availability of peer support and community-driven resources. Moreover, being a headless CMS, Payload requires a separate hosting solution for its backend, adding an additional layer of complexity for those used to more traditional, all-in-one CMS platforms. These factors combined might make Payload CMS less appealing to users seeking a more straightforward or widely supported content management solution.
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.

Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.

The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.

Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.

Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.

Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
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