Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Webflow to Prismic migration experts
Challenges with Webflow
Now for the part that Webflow doesn’t put on their homepage. The pricing escalates fast. $29/month for a basic CMS plan is already painful, but enterprise plans running into $60,000+ a year for high-traffic sites? The CMS editor is the other pain point everyone loves to hate. Tiny text fields, clunky formatting, random quirks, and in some cases, hitting “save” has accidentally unpublished live articles. Yes, really. Not exactly the confidence you want from a content platform.
Then there are the technical walls. Only one designer can edit at a time. No repeater fields. CMS reference limits that force weird workarounds. And if you ever want to leave Webflow? Good luck. The exported code loses CMS features and animations, so your “no-code” site suddenly needs… code. Everywhere.
Key pain points
Expensive pricing tiers
Webflow starts cheap, but the moment you need CMS items, traffic, or team features, the bill jumps fast. If you want just 10 pages, go ahead. But if you need an enterprise website, we suggest reconsidering.
Outdated CMS editor interface
For all the design polish, the CMS editor feels stuck in another decade. Tiny text fields, formatting quirks, and the occasional “why did that unpublish my live page?” moment doesn't help content teams move fast.
CMS reference limitations
Complex content models often require hacks, workarounds, or custom code anyway, which defeats the “no-code” dream. It doesn't have repeaters or shallow reference depth, and collection limits add friction to what should be simple tasks.
Single-designer collaboration limit
Only one designer can work in the Webflow canvas at a time. On larger projects, this turns teamwork into a queue.
Third-party integration dependency
If you need advanced features, prepare to stitch in custom code or third-party services. The plugin ecosystem is small, so extending Webflow usually means bolting on tools outside the platform.
Limited export functionality
You can export your site, but you lose CMS features, interactions, and animations the moment you do. It’s more like a one-way door than a portable build.
Benefits of Prismic
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.
Key advantages
Content scheduling capabilities
Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.
Intuitive visual editor
The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.
Efficient slices feature
Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Rich media embedding
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.
Flexible component reuse
Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.
Seamless publishing experience
Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
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