Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Framer to Prismic migration experts
Challenges with Framer
Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.
The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.
And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).
Key pain points
Basic CMS
Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.
Not built for serious eCommerce
It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.
Only friendly for designers
If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.
Limited advanced features
Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.
Small plugin ecosystem
The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.
Not suited for complex or multi-language sites
As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.
Benefits of Prismic
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.
Key advantages
Content scheduling capabilities
Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.
Intuitive visual editor
The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.
Efficient slices feature
Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Rich media embedding
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.
Flexible component reuse
Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.
Seamless publishing experience
Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
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