Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Prismic to Framer migration experts
Challenges with Prismic
We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.
They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.
If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.
Key pain points
Dependency on third-party hosting
You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.
Limited native integrations
Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.
Steep learning curve
Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.
Lack of built-in versioning
There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.
Escalating pricing model
Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.
Limited out-of-box features
Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.
Benefits of Framer
If you live in Figma all day, Framer is the right choice for you. You can import your layouts, tweak a few interactions, hit publish, and suddenly you’ve “built a website” without ever opening VS Code. The no-code editor is fast, the animations look like you actually care about UI, and the built-in hosting + global CDN means you never have to touch a server or pretend you know what an SSL certificate is.
Multiple people can jump in, rewrite copy, adjust layouts, and preview the site instantly in real time with zero handoff pain, and “can you push this to staging?” nonsense. The SEO defaults are strong, images automatically behave, and performance is fast without you having to obsess over Lighthouse scores.
Can't knock the service, but we're here when you're looking to build something more scalable.
Key advantages
Ability to control layout with drag and drop
You can drag, drop, and publish without the need for any developer or having experience in website development. With Framer, you can easily turn your mockup into a working page.
Quick and cheap to build something
If you need a site yesterday (and on a budget), go ahead with Framer. You can go from a Figma-level idea to a live marketing page in a few hours without writing any code or having developers wait on stand-ups.
Some optimization comes by default
Framer quietly handles things like image compression, semantic markup, and basic SEO hygiene. You ship quickly, and the site doesn't fall apart in Lighthouse analyses.
Huge library of themes
You can pick a template, tweak a few components, and you’re basically done. Its theme library is stacked, and most of it looks “portfolio ready” right out of the box.
Real-time team collaboration
Multiple people can jump in, edit, comment, and tweak designs live like Figma. It speeds up feedback loops and kills the endless back-and-forth.
Intuitive, designer-friendly UI
If you know your way around Figma, you’ll be able to use Framer without any difficulty. Framer’s interface is simple, and keeps designers moving without begging a developer for help.
Get in touch
Book a meeting with us to discuss how we can help or fill out a form to get in touch
