Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While highly capable, Adobe Experience Manager's complexity and cost can be significant barriers for smaller businesses. It can also be very, very slow if not set up correctly.
The platform requires substantial investment in both licensing and operational resources, making it more suited to large enterprises. Its comprehensive feature set can result in a steep learning curve and prolonged implementation periods.
Organizations may face challenges in navigating AEM’s extensive capabilities without specialised expertise, potentially increasing the dependency on Adobe-certified partners for successful deployment and ongoing management.
If you see the word specialised, you know you're going to recieve an invoice with an extra 0 on the end. If you're considering scrapping it and moving to something significantly faster, we've got you covered.
If you live in Figma all day, Framer is the right choice for you. You can import your layouts, tweak a few interactions, hit publish, and suddenly you’ve “built a website” without ever opening VS Code. The no-code editor is fast, the animations look like you actually care about UI, and the built-in hosting + global CDN means you never have to touch a server or pretend you know what an SSL certificate is.
Multiple people can jump in, rewrite copy, adjust layouts, and preview the site instantly in real time with zero handoff pain, and “can you push this to staging?” nonsense. The SEO defaults are strong, images automatically behave, and performance is fast without you having to obsess over Lighthouse scores.
Can't knock the service, but we're here when you're looking to build something more scalable.

You can drag, drop, and publish without the need for any developer or having experience in website development. With Framer, you can easily turn your mockup into a working page.

If you need a site yesterday (and on a budget), go ahead with Framer. You can go from a Figma-level idea to a live marketing page in a few hours without writing any code or having developers wait on stand-ups.
Framer quietly handles things like image compression, semantic markup, and basic SEO hygiene. You ship quickly, and the site doesn't fall apart in Lighthouse analyses.

You can pick a template, tweak a few components, and you’re basically done. Its theme library is stacked, and most of it looks “portfolio ready” right out of the box.

Multiple people can jump in, edit, comment, and tweak designs live like Figma. It speeds up feedback loops and kills the endless back-and-forth.

If you know your way around Figma, you’ll be able to use Framer without any difficulty. Framer’s interface is simple, and keeps designers moving without begging a developer for help.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
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