Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

AEM’s biggest flaw is simple: everything about it is expensive. The license, the hosting, the maintenance, the consultants, the upgrades, and the people required to even use it. The learning curve is a cliff, implementation cycles move at glacial speed, and the UI feels like punishment for asking to edit content. Performance tanks the moment you customise anything, and collaboration is basically “email the PDF and pray.” If you ever see the word specialised in an AEM context, just assume the invoice comes with an extra zero.
It’s the definition of a heavyweight DXP built for organisations with more bureaucracy than sense. For everyone else, it becomes a slow-moving, over-engineered system that requires Adobe-certified babysitters just to stay alive. If you’re considering scrapping it for something faster, saner, and built this decade, we can help you migrate without dragging the AEM baggage along for the ride.

AEM is one of the most expensive CMS/DEXP platforms on the market, with licensing, hosting, and maintenance costs that only make sense for very large enterprises.

The platform is dense and requires specialised training just to perform routine tasks. Most teams can’t operate it without dedicated experts.

Even simple projects take months. Rollouts, upgrades, and workflow changes move slowly and require careful planning to avoid breaking things.

AEM packs in a huge feature set, but finding and configuring what you actually need can feel like wading through molasses.

You’re essentially forced into using Adobe-certified agencies or consultants for setup, maintenance, and troubleshooting and they don’t come cheap.

The cost, complexity, and operational overhead make AEM a poor fit for startups or mid-sized teams. Most will drown in it long before they benefit from it.
Sitecore excels as a comprehensive digital experience platform that integrates content management with powerful marketing features. It offers robust personalisation and analytics capabilities, allowing businesses to deliver tailored user experiences across multiple channels. Sitecore’s scalable architecture supports extensive customisation and integration with existing systems, making it ideal for large enterprises seeking a unified solution for complex digital needs. Its advanced marketing automation tools help streamline campaign management, enhancing customer engagement and ROI.
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