Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Payload to Directus
Key pain points
Payload’s biggest issue is how quickly it hands you the responsibility baton. Because it leans so heavily on self-hosting, you’re suddenly running databases, managing infra, dealing with scaling, and debugging auth quirks at 11 pm. And since the platform is still maturing, updates can feel unpredictable, and the surrounding ecosystem isn’t quite deep enough yet to soften the landing when something breaks. The recent Figma acquisition didn’t help either. Support has felt a bit lighter, and some priorities clearly shifted, alongside pricing.
Payload feels flexible on day one, the moment your project grows you’re either engineering around gaps or paying more than expected. If you're debating whether Payload fits the future of your stack (or you’re already feeling the cracks), we’re always happy to help you plan a cleaner path or a migration that won’t come back to bite you.

Steep learning curve
Payload’s code-first approach means you need solid dev experience to use it effectively. Non-technical teams will struggle, and onboarding takes longer compared to more guided CMSs.

Smaller ecosystem of plugins
There aren’t many ready-made extensions, so you’ll end up building features yourself. This adds development time and increases long-term maintenance.

Potential performance overhead
Because it’s a full JavaScript backend, Payload can get resource-heavy under high traffic. You’ll need to optimise your server setup and monitor performance more closely.

Gaps in documentation
The docs are improving, but there are still missing pieces and unclear sections. New users often have to dig through GitHub issues to find answers.

Small community
The community is growing but still small, so there’s less shared knowledge, fewer tutorials, and slower troubleshooting compared to bigger CMS ecosystems.

Requires separate hosting
Payload doesn’t come with built-in hosting, so you’re responsible for setting up and managing your server. That adds extra cost, extra setup, and extra operational overhead.
Key advantages
Directus instantly wins points with us because, well… it has a rabbit for a logo. But beyond that, it’s genuinely a solid database-first CMS. If you like the idea of a CMS that sits directly on top of your SQL database without any abstractions, Directus feels incredibly natural.
You can self-host it, tweak it endlessly, and treat your schema exactly the way you want. Editors get a no-code admin UI that feels polished, developers get REST and GraphQL out of the box, and teams get workflows, versioning, automations, and proper permission controls. It’s flexible, fast, and a great fit if your content is really just structured data waiting for a smarter interface. If your project revolves around relational data and you want total control from database to API, Directus is one of the cleanest ways to build it.
Intuitive non-technical interface
Editors get a clean, no-code admin panel that feels more like a productivity tool than a CMS. Non-technical teams can handle content updates without pinging developers every five minutes.

Database-agnostic SQL integration
Directus plugs straight into your SQL database and turns it into an API instantly. If your data lives in Postgres, MySQL, MariaDB, or SQLite, it just works.

Field-level permission controls
You can lock down every field, table, and action with granular role-based permissions. Perfect for teams that care about security and don’t want interns accidentally deleting production data.

Built-in REST/GraphQL support
Your entire database is instantly exposed as both REST and GraphQL endpoints. Just plug into your frontend and start shipping.
Extensive UI customization
Directus lets you tweak the interface, add custom views, tailor layouts, and build the exact editing experience your team needs. It feels like a CMS you can actually shape instead of fight.

Real-time collaboration tools
Multiple contributors can work together without stepping on each other’s toes. Edits sync instantly, drafts stay clean, and the whole workflow feels built for modern teams, not 2010 intranets.
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