Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While Payload CMS offers a range of features tailored for Next.js applications, it presents certain challenges that might deter some users. One of the primary concerns is the learning curve associated with adopting this tool, particularly for developers unfamiliar with Next.js or headless CMS architectures. The platform's smaller ecosystem compared to more established CMS solutions means that users might find fewer ready-made plugins and third-party integrations, potentially increasing development time and complexity. Additionally, as a JavaScript-based CMS, there might be performance overhead in high-traffic environments, necessitating careful consideration of server resources and optimization strategies.
Another notable drawback is the documentation, which, while generally helpful, has been reported to contain gaps that could hinder new users from fully leveraging the platform's capabilities. The community, although growing, is still smaller than those of more established CMS platforms, which can limit the availability of peer support and community-driven resources. Moreover, being a headless CMS, Payload requires a separate hosting solution for its backend, adding an additional layer of complexity for those used to more traditional, all-in-one CMS platforms. These factors combined might make Payload CMS less appealing to users seeking a more straightforward or widely supported content management solution.
HubSpot whole ecosystem is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m.
It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: “Let marketing ship it themselves.”
But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic “why is this locked behind Enterprise?” surprise.

Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless.

Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer.

HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS.

Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime.
Every form submission, chat, and CTA is automatically tracked. Marketing and sales teams get full visibility into user behaviour without setting up a separate tracking stack.

Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live
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