Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Payload to Joomla
We are the Payload to Joomla migration experts
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Challenges with Payload
Key pain points
Payload’s biggest issue is how quickly it hands you the responsibility baton. Because it leans so heavily on self-hosting, you’re suddenly running databases, managing infra, dealing with scaling, and debugging auth quirks at 11 pm. And since the platform is still maturing, updates can feel unpredictable, and the surrounding ecosystem isn’t quite deep enough yet to soften the landing when something breaks. The recent Figma acquisition didn’t help either. Support has felt a bit lighter, and some priorities clearly shifted, alongside pricing.
Payload feels flexible on day one, the moment your project grows you’re either engineering around gaps or paying more than expected. If you're debating whether Payload fits the future of your stack (or you’re already feeling the cracks), we’re always happy to help you plan a cleaner path or a migration that won’t come back to bite you.
Steep learning curve
Payload’s code-first approach means you need solid dev experience to use it effectively. Non-technical teams will struggle, and onboarding takes longer compared to more guided CMSs.
Smaller ecosystem of plugins
There aren’t many ready-made extensions, so you’ll end up building features yourself. This adds development time and increases long-term maintenance.
Potential performance overhead
Because it’s a full JavaScript backend, Payload can get resource-heavy under high traffic. You’ll need to optimise your server setup and monitor performance more closely.
Gaps in documentation
The docs are improving, but there are still missing pieces and unclear sections. New users often have to dig through GitHub issues to find answers.
Small community
The community is growing but still small, so there’s less shared knowledge, fewer tutorials, and slower troubleshooting compared to bigger CMS ecosystems.
Requires separate hosting
Payload doesn’t come with built-in hosting, so you’re responsible for setting up and managing your server. That adds extra cost, extra setup, and extra operational overhead.
Benefits of Joomla
Key advantages
Trying to convince someone to use Joomla in 2026 feels like recommending Internet Explorer. But hey, if you must use it, there are a few redeeming qualities. Joomla does have some genuinely solid features. Native multilingual support without plugins is impressive. Its permission system is more detailed than most enterprise platforms, and the modular structure gives developers a lot of freedom to architect complex, multi-section sites. If you've got a big team with lots of editors and need granular control, Joomla won't fall apart on you.
If you’re absolutely set on Joomla (and we can’t stop you), we’ll point you toward an agency that still proudly builds 2008-core-web-vital-failing templates. Or you can talk to us, and we’ll at least make sure you don’t regret every step of the journey.
Native multilingual support
Joomla ships with multilingual features baked in, so you don’t need a plugin graveyard just to run a site in five languages. It handles translations cleanly and is genuinely one of the few CMSs that gets this right out of the box.
Granular user permission system
Its ACL system is its biggest bragging right. You can lock down roles, workflows, and access rules with a level of control that most CMS platforms still envy.
Custom field capabilities
Joomla gives you solid flexibility with custom fields, letting you shape structured content without hacking together a dozen extensions. It’s powerful enough for complex layouts and multi-section content.
Active developer community
The community isn’t massive, but the people who are there are dedicated, technical, and still shipping useful extensions and documentation. If you're deep in Joomla land, it’s a lifeline.
Strong security foundation
When properly maintained, Joomla is known for being stable and secure. Regular updates and a security-focused core give it an edge over many older open-source CMS setups.
Modular architecture flexibility
Its module-based layout system lets you build multi-section portals, dashboards, and content-heavy sites without bending the platform backward. If you know what you're doing, it’s flexible enough to scale.
Common questions
Payload to Joomla migration FAQs
Answers to the most common questions about Payload to Joomla migration
How hard is it to migrate away from Payload CMS?
Payload stores content in MongoDB or Postgres, so extracting your data is straightforward compared to proprietary platforms. The real work is restructuring your content model for the target CMS and rebuilding any custom access control logic you've written. We typically complete Payload migrations in 3 to 6 weeks depending on how much custom backend logic is involved. The code-first nature of Payload means most of the content model is well-documented in your own codebase, which actually makes migration planning easier.
What are the main reasons teams leave Payload?
The most common reasons we hear are infrastructure fatigue and ecosystem gaps. Payload requires you to manage your own database, hosting, auth, and scaling. Teams that chose Payload for its developer flexibility eventually realise they're spending more time on DevOps than on content features. The Figma acquisition in 2024 also shifted priorities, and some teams feel the platform's direction became less predictable. Visual editing and live preview still require significant custom engineering compared to platforms that ship them natively.
What does a Payload to Sanity migration cost?
For a typical content site with 200 to 1,000 documents, we estimate 4 to 6 weeks of work. The bulk of effort goes into rebuilding the admin experience and frontend integration, not the data transfer itself. Payload's MongoDB exports are clean, so content migration scripts run reliably. The cost depends heavily on how much custom auth logic and access control you've built, since that needs to be rebuilt in the target platform's permission system. We scope every migration individually after reviewing your Payload config.
How much does it cost to migrate from Joomla to a modern CMS?
For a typical Joomla site with 500 to 2,000 pages, expect $15,000 to $60,000 depending on complexity. The content extraction itself is manageable since Joomla uses MySQL, but the real cost is rebuilding custom extensions, templates, and workflows in a modern stack. Most Joomla sites have accumulated years of plugins that need equivalents or replacements. We've found the migration typically pays for itself within 12 months through reduced hosting costs, faster page loads, and eliminated maintenance overhead from outdated PHP dependencies.
How long does a Joomla migration take?
Plan for 6 to 12 weeks for a full migration. Content extraction from Joomla's MySQL database takes a few days. The bulk of the timeline goes toward rebuilding your frontend, replacing extension functionality, and migrating SEO equity (URLs, redirects, metadata). Joomla's version upgrade issues actually work in your favour here. If upgrading between Joomla versions already means a near-rebuild, you might as well migrate to a platform that won't put you through the same pain again in 3 years. We handle the full process including 301 redirect mapping so you don't lose search rankings.
Why are companies finally leaving Joomla?
Performance and developer availability. Joomla sites on shared hosting consistently score poorly on Core Web Vitals, which directly hurts search rankings. Finding developers who still want to work with Joomla's older PHP conventions is getting harder and more expensive every year. The extension ecosystem is shrinking as maintainers move on to other platforms. Companies that delayed migration are now facing a compounding problem where the longer they wait, the fewer resources exist to help them. High cost-per-click on "Joomla migration" search terms tells you everything about how urgently companies want out.
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