Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Joomla to Sitecore
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Key pain points
Joomla sits in the same category as WordPress, except somehow even harder to explain to anyone under 40. If your C-suite is filled with boomers who think “PHP developer” is still a personality type, Joomla will make them feel right at home. You might also have a vested interest in making your hosting provider very rich, because nothing about this platform is light, modern, or low-maintenance.
The dev experience still feels trapped in a pre-composer, pre-type-hints era. Migrations are a genuine horror story: extensions break, templates implode, and you’ll often rebuild the whole site because Joomla decided versioning should be a personality test. The community is smaller, the documentation is hit-and-miss, and the admin panel feels like a UI from a government portal that accidentally became a CMS. Performance on shared hosting is questionable at best, workflow is clunky, and there is barely any modern DX. But if you really, truly want Joomla… we’ll point you to another agency or just sit down with us for half an hour and we'll talk you out of your biggest digital regret.

Steep learning curve
Joomla makes even simple tasks feel like you’re onboarding into a new corporate ERP system. If you’re not already fluent in its quirks, prepare to lose a weekend (or three).

Outdated coding standards
Still clinging to older PHP conventions, missing modern practices, and generally stuck in a time capsule. If you enjoy fighting your own tools, you’ll love it.

Complex migration process
Upgrading versions feels less like an update and more like a full-blown rebuild. Random extensions break, templates combust, and you’re left questioning your career choices.

Extension compatibility issues
Half the ecosystem works… depending on your version, your template, the time of day, and whether Mercury is in retrograde. Reliability is not its strong suit.

Limited template selection
Unless you’re aiming for “government website from 2011,” the design ecosystem doesn’t give you much to work with.

Interface complexity barriers
The admin panel still feels like an escape room puzzle. Everything is technically there, but actually finding or using it is another story.
Key advantages
Sitecore is a full digital experience platform, not just a CMS. The personalisation engine, marketing automation, and XP analytics stack up well against Adobe Experience Manager, and for some Fortune 500s running global campaigns across dozens of channels, that's the right fit. Content management, email, testing, and customer data all live in one place, so large marketing teams don't have to stitch together five tools to run a campaign.
Its .NET foundation is the other draw for enterprises already deep in the Microsoft ecosystem. The platform scales, the personalisation actually works when properly configured, and the integration story with Azure, Dynamics, and Power BI is genuinely solid.
That said, we rarely recommend it outside the Fortune 500. If you're an enterprise already on Sitecore and wondering whether to stay or move, get in touch, we can give you an honest read.
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