Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Joomla to Hygraph
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Key pain points
Joomla sits in the same category as WordPress, except somehow even harder to explain to anyone under 40. If your C-suite is filled with boomers who think “PHP developer” is still a personality type, Joomla will make them feel right at home. You might also have a vested interest in making your hosting provider very rich, because nothing about this platform is light, modern, or low-maintenance.
The dev experience still feels trapped in a pre-composer, pre-type-hints era. Migrations are a genuine horror story: extensions break, templates implode, and you’ll often rebuild the whole site because Joomla decided versioning should be a personality test. The community is smaller, the documentation is hit-and-miss, and the admin panel feels like a UI from a government portal that accidentally became a CMS. Performance on shared hosting is questionable at best, workflow is clunky, and there is barely any modern DX. But if you really, truly want Joomla… we’ll point you to another agency or just sit down with us for half an hour and we'll talk you out of your biggest digital regret.

Steep learning curve
Joomla makes even simple tasks feel like you’re onboarding into a new corporate ERP system. If you’re not already fluent in its quirks, prepare to lose a weekend (or three).

Outdated coding standards
Still clinging to older PHP conventions, missing modern practices, and generally stuck in a time capsule. If you enjoy fighting your own tools, you’ll love it.

Complex migration process
Upgrading versions feels less like an update and more like a full-blown rebuild. Random extensions break, templates combust, and you’re left questioning your career choices.

Extension compatibility issues
Half the ecosystem works… depending on your version, your template, the time of day, and whether Mercury is in retrograde. Reliability is not its strong suit.

Limited template selection
Unless you’re aiming for “government website from 2011,” the design ecosystem doesn’t give you much to work with.

Interface complexity barriers
The admin panel still feels like an escape room puzzle. Everything is technically there, but actually finding or using it is another story.
Key advantages
Hygraph's GraphQL-first setup isn't a gimmick. Queries are precise, you only fetch what you need, and the schema is generated from your content model automatically. Content teams get a clean UI, and developers get proper typing out of the box.
The standout feature is Content Federation: you can pull external REST or GraphQL APIs into Hygraph and query them alongside your content through a single endpoint. That replaces a lot of duct-taped backend glue. Workflows, localization, roles, and staging all come built in.
If you're weighing it up (or trying to untangle an existing setup), talk to us, we've shipped several Hygraph builds and know where the edges are.

GraphQL-first API architecture
Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery
Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses
Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support
Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering
You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities
All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
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