Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”
Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.
Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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Join the growing list of successful migrations
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